Zip · 6 days ago
Senior Field Marketing Manager, Enterprise
San Francisco, CA
Full-time
Hybrid
Senior Level
$145K/yr - $160K/yr
5+ years expZip is a company focused on simplifying the procurement process for enterprises through a purpose-built platform. The Senior Field Marketing Manager will own the Go-To-Market marketing plan, generate pipeline, and support existing accounts through strategic field programs.
ComplianceEnterprise Resource Planning (ERP)FinanceInformation TechnologyProcurementSoftware
Responsibilities
Drive GTM Field Marketing Strategy & Enablement: Act as the strategic point person for the Enterprise sales teams, leading quarterly field planning, understanding segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans
Own Targeted ABM and Pipeline Programs: Design and execute highly personalized, multi-touch Account-Based Marketing (ABM) programs, focused on accelerating leads and opportunities within top accounts
Manage High-Impact Event Portfolio: Execute a diversified, high-touch event strategy encompassing hosted events (e.g., executive dinners, roadshows), major third-party trade shows, unique hospitality and experiential campaigns for key prospects, and managing a scaled sales-owned event program
Measure & Optimize for Pipeline ROI: Establish and maintain region-specific performance dashboards, rigorously tracking program impact on lead flow, pipeline maturation, and closed-won revenue. Partner closely with BDRs and Sales Operations to ensure timely lead actioning and full-funnel visibility
Qualification
Required
5+ years of strategic field marketing experience, preferably within Enterprise B2B SaaS or large-scale technology environments
Proven expertise in developing and executing pipeline maturation focused strategies and campaigns that move high-value deals through the funnel
Exceptional project management skills and demonstrated ability to own complex budgets and large, multi-faceted event portfolios (from planning to post-event ROI analysis)
A results-driven, metric-driven mindset with experience in building reporting frameworks and using CRM/marketing automation tools (Salesforce, Marketo) to provide transparency on revenue impact
Strong verbal and written communication skills, capable of leading strategic quarterly business reviews and providing clear, actionable updates to executive sales leadership
Willingness to travel for events as needed (up to 40%)
Benefits
Start-up equity
Full health, vision & dental coverage
Catered lunches & dinners for SF employees
Commuter benefit
Team building events & happy hours
Flexible PTO
Apple equipment plus home office budget
401k plan
Company
Zip
Zip is an intake and procurement orchestration platform that enables users to initiate purchase requests across the enterprise.
201-500 employees
H1B Sponsorship
Zip has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (9)
2023 (4)
2022 (4)
Funding
Current Stage
Late StageTotal Funding
$371.32MKey Investors
BondY CombinatorY Combinator Continuity Fund
2024-10-21Series D· $190M
2023-05-15Series C· $100M
2022-05-25Series B· $43.3M
Leadership Team
Rujul Zaparde
Co-Founder & CEO
L
Lu Cheng
Co-Founder & CTO
Recent News
2026-01-16
Digital Commerce 360
2025-12-30
Company data provided by crunchbase