Walmart Canada · 1 month ago
Director, Product Marketing - Sales Strategy and Enablement
(USA) VIZIO SERVICES LOS ANGELES CA Los Angeles Home Office
Full-time
Onsite
Lead/Staff, Director/Executive
$132K/yr - $264K/yr
4+ years expWalmart Canada is seeking a Director of Product Marketing to lead the development and execution of marketing strategies that drive product awareness and adoption. This role involves collaboration with cross-functional teams to optimize product positioning and enhance customer engagement through comprehensive training programs and marketing initiatives.
DeliveryRetailShopping
Responsibilities
Lead the development and execution of product marketing strategies to drive awareness and adoption across multiple markets
Oversee market research initiatives to inform product positioning and identify growth opportunities
Collaborate with cross-functional teams and stakeholders to align marketing efforts with business objectives
Design and deliver comprehensive product training programs and demonstrations to enhance client proficiency
Utilize business data analysis to evaluate marketing effectiveness and guide decision-making
Drive the creation of compelling proposals and presentations to support product launches and sales strategies
Foster continuous improvement by mentoring team members and promoting best practices in marketing
Qualification
Required
Bachelor's Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field
7 years' experience in Marketing, Business Administration, or related field
Extensive experience in product marketing, including product awareness, adoption strategies, and market research
Proven ability to lead cross-functional initiatives and collaborate effectively with many stakeholders
Strong expertise in business data analysis, utilizing tools and methodologies to inform marketing strategies
Exceptional communication skills with the ability to present complex information clearly and persuasively
Demonstrated success in designing and delivering product training and demonstrations
Strategic mindset with a track record of developing and implementing marketing plans across multiple products
Proficiency in managing customer relationships and resolving complex issues to enhance satisfaction
Preferred
Masters: Business Administration
Benefits
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase