J. Blanton Plumbing · 1 month ago
E-Commerce Performance Marketing Lead
Greater Chicago Area
Full-time
Hybrid
Senior Level
5+ years expJ. Blanton Plumbing is a fast-growing consumer marketing company operating in the home-services category. They are seeking an E-Commerce Performance Marketing Lead to design and oversee full-funnel e-commerce strategies, manage significant paid media budgets, and optimize marketing efforts across various channels.
ConsumerFamily
Responsibilities
Design and oversee an always-on funnel that moves consumers from awareness → education → high-intent → booking
Orchestrate multi-touch digital journeys across paid social, remarketing, landing pages, email/SMS, and offline triggers
Manage and scale Meta, TikTok, and YouTube campaigns with a 'booked appointment' or 'completed order' north star
Run structured testing (offers, creative concepts, audiences, placements)
Control and optimize six-figure monthly paid media budgets with ROAS/MER and CAC discipline
Build creative briefs, source UGC, and execute rapid-iteration creative sprints
Build segmented mail campaigns: audience, offer, cadence, and attribution
Set up unique tracking numbers/URLs and run matchback analysis to prove incremental lift
Integrate mail touches into digital retargeting flows for compounding impact
Own lifecycle marketing from first touch to retention
Journeys for new leads, high-intent users, abandoned scheduling, reactivation, and membership renewals
Segment by intent and expected value; optimize timing, frequency, and messaging
Drive revenue per send and list growth
Build and optimize high-intent landing pages designed for frictionless scheduling or calls
Add trust signals, social proof, FAQs, urgency cues, and dynamic financing messaging
Run experiments on UX, copy, and visual hierarchy
Implement tracking across all channels (UTMs, pixels/CAPI, offline events, call tracking)
Maintain weekly dashboards with insights, not vanity metrics: what we tested, what worked, what’s next
Own attribution narrative—incremental lift, MER, CAC, ROAS, LTV
Qualification
Required
5+ years in performance marketing for an e-commerce or DTC brand (or comparable DR environment)
Owned & optimized $100K+/month in paid social budgets with proven ROAS/CAC outcomes
Hands-on experience building multi-touch funnels across Meta, TikTok, YouTube, email/SMS, landing pages, and remarketing
Strong testing discipline (A/B, creative testing, audience testing, offer testing)
Strong analytics foundation—comfortable with attribution, MER, ROAS, CAC/LTV modeling, and dashboards
Ability to stitch together ads → landing pages → forms/calls → CRM → revenue
Company
J. Blanton Plumbing
J. Blanton Plumbing solves plumbing problems.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
A
Aizik Zimerman
CEO
Recent News
2025-08-05
2025-07-25
2025-07-15
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