Arctic Compressor LLC · 1 month ago
Content Writer and Strategy Specialist
Superior, Wisconsin, United States
Full-time
Onsite
Mid Level
3+ years expArctic Compressor is a rapidly growing, family-owned manufacturing business located in Superior, Wisconsin, that focuses on delivering high-quality, innovative solutions. They are seeking a Content Writer and Strategy Specialist to plan, create, and execute content across multiple channels, manage a content calendar, and collaborate with the marketing team to ensure consistent messaging.
IndustrialMachinery ManufacturingManufacturing
Responsibilities
Develop and manage the company-wide content strategy that supports marketing priorities, product launches, and sales initiatives
Schedule and maintain a content calendar for blogs, social media, product promotions, and seasonal topics based on digital strategy and insights
Work closely with the Marketing Manager and the Digital Marketing Specialist to ensure all content is planned, scheduled, and completed on time
Identify content gaps, opportunities, and themes that support brand awareness and market positioning
Use SEO principles, audience insights, and industry trends to guide content direction
Write clear, accurate, and engaging content for blogs, newsletters, case studies, brochures, email campaigns, press releases, web pages, and social media posts
Ensure all content follows brand voice and brand guidelines
Produce technical-focused content that remains accurate and easy to understand
Manage Arctic Compressor’s social media presence by creating posts, scheduling content, and engaging with followers where applicable
Develop captions, short updates, and other content that aligns with the content calendar and company priorities
Track and record social media performance metrics
Work with the Digital Marketing Specialist to make sure visual and written content align
Create customer testimonials, case studies, and product stories that highlight real results and real customer experiences
Work with the sales team to gather information from the field and turn it into usable marketing content
Write long-form or technical content that supports product education and industry topics
Assist with writing product-focused content such as feature descriptions, product manuals, product pages, FAQs, and supporting educational materials
Collaborate with product experts to ensure accuracy and clarity
Work with marketing, sales, and product teams to gather needed details and ensure consistent messaging
Partner with designers and team members to ensure written content is paired with the right visuals
Help keep content projects moving forward through clear communication and reliable follow-up
Conduct market research to understand customer needs, industry conversations, and communication trends
Gather and organize Voice of Customer (VOC) insights through interviews, surveys, social engagement, and feedback loops
Analyze audience responses to content and social media to identify themes, patterns, and improvement areas
Use insights to refine messaging, improve content quality, and guide future content planning
Collaborate with the marketing and sales teams to integrate real-world customer feedback into case studies, product stories, and educational content
Track performance across blogs, emails, and social media using available analytics tools
Document metrics and provide recurring performance updates
Make recommendations for improvements based on data
Qualification
Required
Bachelor's degree preferred in Marketing, Communications, Journalism, English, or a related field
3 or more years of experience in content strategy, copywriting, or digital marketing
Experience managing a content calendar and delivering content consistently
Strong writing, editing, and proofreading abilities across digital and print formats
Experience writing for different content tiers and different types of audiences
Familiarity with content management systems such as WordPress
Understanding of SEO principles and basic content analytics
Ability to write web copy, email campaigns, and long-form content
Organized and dependable with the ability to manage multiple projects
Clear communicator who can collaborate across departments
Independent thinker who is comfortable planning and executing content without constant oversight
Ability to translate technical information into accessible messaging
Resourceful and able to adapt to shifting priorities
Preferred
Experience in B2B, manufacturing, industrial, or technical markets
Familiarity with public relations and writing press releases
Understanding of brand strategy and brand consistency
Company
Arctic Compressor LLC
Who We Are: Arctic Compressor is a leading Truly American-Made™ manufacturer of high-pressure breathing-air compressor systems based in Superior, Wisconsin.
11-50 employees
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase