Apply on Employer Site

Annalect · 1 month ago

Senior Analyst, Marketing Science

New York

Full-time

Onsite

Mid, Senior Level

$88K/yr - $125K/yr

2+ years exp

Annalect is the Data & Technology arm of Omnicom Media Group, focusing on delivering actionable insights through data and technology. As a Senior Analyst on the Marketing Science team, you will transform vast data sets into compelling insights, collaborating with senior analysts and managers to implement strategies.

AdvertisingConsultingMarketing

Responsibilities

Independently Performs ad-hoc quantitative analyses at the client’s request and manages client expectations

Performs statistical analysis

Develops multi-source attribution models

Process and clean data (SQL, Excel, Python/R)

Use and contribute to existing code base (Python, R, VBA)

Hands on model building

Assists with presenting actionable insights to clients and client agency teams

Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person

Qualification

SQLRPythonExcelMarketing Mix ModelingData VisualizationData ManagementStatistical AnalysisCommunication SkillsMentoring

Required

Bachelor's degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields

2 to 4 years of experience in a quantitative data driven field, media, or other relevant field

Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions)

Experience with delivering and operationalizing reporting solutions for clients

Excellent communication skills are a must

Preferred

Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)

Experience with advanced data management programs (SQL, Access, etc.)

Experience with other coding languages (Java, R, Python, etc.)

Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)

Prior agency experience

Basic understanding of databases and Data Modeling

Passion for mentoring and coaching others

Familiarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics), social (e.g. Facebook Insights, Twitter Insights, Crimson Hexagon)

Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc.)