Afiniti · 3 weeks ago
Sr. Specialist, Content Marketing
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $115K/yr
3+ years expAfiniti is a leader in the contact center industry delivering innovative AI solutions that enhance customer lifetime value. The Content Marketing Manager will craft compelling stories and develop multi-channel content strategies to engage audiences and drive demand, playing a pivotal role in shaping the company's voice and presence in the B2B SaaS and fintech space.
AnalyticsArtificial Intelligence (AI)Big DataCustomer ServiceEnterprise SoftwareMachine Learning
Responsibilities
Develop and execute SEO-driven content strategies for LinkedIn, brand awareness, and demand generation campaigns that educate, inspire, and convert
Write case studies, product explainers, industry insights, and customer stories that build credibility and drive ABM and inbound interest
Own the video content strategy and collaborate closely with our creative team to plan, produce, and edit engaging video content for product launches, customer stories, and educational series—from concept to post-production—to enhance engagement and adoption
Own and grow our presence on LinkedIn, Instagram, and X (Twitter), sharing founder insights, fintech trends, and product updates while maintaining a consistent and authentic brand voice
Develop in-depth, high-quality content (articles, whitepapers, or posts) that establishes domain authority and positions the company as a category leader
Partner with Product, Sales, and Engineering teams to translate complex product capabilities into compelling content that clearly articulates customer value and drives pipeline growth
Use analytics tools like HubSpot, Google Analytics, and LinkedIn Insights to track and measure engagement metrics, refining content strategy to improve reach, conversion, and lead quality
Qualification
Required
3+ years of content marketing or social media experience in B2B SaaS or startup environments
Demonstrated success creating high-impact LinkedIn and Twitter content that drives engagement and pipeline
Proven ability to develop and manage video strategy in collaboration with a creative or design team
Strong SEO knowledge and experience optimizing content for organic search visibility
Excellent writing, editing, and storytelling skills, with a strong grasp of brand voice and tone
Ability to simplify technical or complex topics into clear, customer-relevant narratives
Self-starter with high ownership, creativity, and adaptability; thrives in fast-paced, early-stage environments
Understanding of founder and business owner decision-making processes is a plus
Preferred
Experience in fintech or B2B technology marketing
Background in content performance analytics (HubSpot, Google Analytics, or social platform insights)
Familiarity with SEO best practices and keyword optimization for long-form and social content
Experience collaborating with designers, videographers, or agencies to scale content output
Benefits
Target bonus (~10% of base)
Company
Afiniti
Afiniti leverages artificial intelligence to improve customer experiences and drive better business outcomes.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$199.95M2024-12-09Debt Financing
2019-05-09Series E
2018-10-23Debt Financing· $65M
Leadership Team
Beatrice Elizabeth Mary
VP, Partnerships & Strategy
Guillaume Dupuy
Deputy Head of Operations
Recent News
2025-12-05
2025-12-03
Company data provided by crunchbase