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Humann · 2 weeks ago

Performance Creative Strategist

West Lake Hills, TX

Full-time

Hybrid

Mid Level

3+ years exp

Humann is a leading cardiovascular health company helping people support heart health and boost energy. They are seeking a data-informed, creatively driven Creative Strategist to lead the development of performance-driven creative across paid media channels, collaborating closely with Marketing to translate insights into actionable creative strategies.

FitnessWellness

Comp. & Benefits

No H1B

Responsibilities

Creative Storytelling: Ideate and script your video concepts in a clear voice to tell a specific story about a product to a specific audience, scaling what works well and nixing what doesn't

Data Analysis: Aggregate and synthesize paid social data and apply what the metrics are saying to come up with creative concepts that will move the needle and capture the right audience

Strategize: Interpret data reflecting consumer behavior across the paid social ecosystem to iterate existing videos, continually optimizing performance across multiple metrics

Project management: Work cross-functionally with team of directors, editors, and producers (internal and external). Able to juggle 5 concepts in pre-production at the same time as 6 other projects in post-production

Trend Tracking: Staying on top of trends both in social media and tech space! The digital marketing space is growing rapidly with AI and we want our team to stay at the forefront of the growth and trends!

Goal: Make informed decisions to capture an audience and convert them into customers

Qualification

Growth creative strategyDigital content portfolioAdvertising experienceCopywriting skillsPaid social experienceTrend trackingCreative storytellingProject management

Required

Bachelor's degree in advertising, Marketing, or a strongly related field or equivalent experience

2-3 years in growth creative strategy, preferably within a DTC or e-commerce environment (wellness &/or beauty experience is a plus!) Proven ability to concept, test, and scale high-performing ad creative across paid media channels

A portfolio of digital content you have helped create (or created yourself), and the ability to talk about the strategy that informed each piece in the portfolio

3+ years experience in advertising and/or content creation

3+ years of experience as a creative builder and maker of stories

Combination of excellent conceptual and copywriting skills

Able to combine streamlined copywriting and visual narratives into one medium

Paid social or direct response work examples, especially in the CPG space

Ability to bring ideas to life on a whiteboard, big stage presentation, or finished content