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Myriad Genetics · 1 month ago

Product Marketing SR Manager - Prenatal

322 N 2200 W, Salt Lake City, UT, 84116, US

Full-time

Onsite

Senior Level, Lead/Staff

$117K/yr - $141K/yr

8+ years exp

Myriad Genetics is a leading company in the genetics industry, and they are seeking a Senior Product Marketing Manager for their Prenatal portfolio. This role involves creating and executing strategic marketing plans to enhance customer engagement and drive revenue growth, while overseeing the launch marketing strategy and collaborating with various stakeholders.

BiotechnologyPharmaceuticalPrecision Medicine

Responsibilities

Develop and maintain marketing strategy that aligns with business goals for the Prenatal portfolio, including product-level strategies and brand differentiation and portfolio synergy

Create and maintain content strategy to engage with key target HCP audiences (OB/GYN, Maternal Fetal Medicine, Fertility) to build brand awareness/drive messaging

Prepare FirstGene for commercial launch

Finalize the creative idea and create content strategy to engage key target audiences (OB/Gyn and other women’s health HCPs)

Develop all launch collateral for multiple downstream channels

Establish launch success monitoring including tracking and assessing results, and ongoing optimization

Partner with product team to develop long-term product roadmaps and collaborate with product eco-system (product, sales, sales enablement, clinical, regulatory, and others) to achieve business goals and drive results

Collaborate across key stakeholders to enable holistic messaging, including upstream and downstream partners in R&D, Product, Regulatory, Medical, Sales, multi-channel marketers and digital, etc. to achieve shared business goals including revenue and KPIs

Drive analytics and actions to inform product marketing strategy, including but not limited to:

Voice of Customer (VOC) through continuous engagement, event networking, KOL & thought leadership, focus groups and speaker programs, and field sales feedback

Persona and Audience research and insights through surveys, internal and external data research and analyses, and key stakeholder input

Market and Competitor analyses – develop deep understanding of product and service offerings of key competitors; convey differentiation through product marketing and sales content and strategy

Partner with sales to define overarching targeting, launch roll out prioritization, and lead sales training on materials, sales content, and playbooks

Lead agency teams to deliver on time and excellent toolkit

Qualification

8+ years marketing experienceClinical product marketingProduct Upstream MarketingProduct marketing team leadershipBachelor's degreeWomen's Health marketingClinical knowledge of women's healthCreating clinical marketing contentManaging agency relationshipsCollaboration across functionsAttention to detailClear communication skillsProject management

Required

Bachelor's degree or equivalent experience in Marketing required

8+ years of marketing experience with 5+ years of clinical product marketing preferred

Product Upstream Marketing for an HCP / patient-facing physician audience in biotech, medical device, or similar industry required

Must have experience launching and supporting existing products

Must have experience leading a product marketing team

Must have experience owning and driving product and product portfolio marketing strategy and tactics

Must have experience creating clinical marketing content

Experience managing agency relationships, priorities, and budgets

Experience working closely with internal and external customers

Ability to collaborate across functions, especially sales and marketing peers

Excellent attention to detail, very well organized and ability to work in a fast-paced changing environment

Clear and concise communication skills with high initiative and ability to think outside the box

Ability to communicate effectively with leadership

Ability to manage multiple projects with varying priority levels

10-20% travel anticipated

Preferred

Experience marketing and launching new products in Women's Health clinical area preferred

Clinical knowledge or understanding of women's health and reproductive and prenatal screenings with marketing product launch in the WH therapeutic area preferred