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Quility Insurance · 1 month ago

Senior Specialist, Design & Ad Strategy

United States

Full-time

Remote

Senior Level

$85K/yr - $100K/yr

5+ years exp

Quility Insurance is seeking a Senior Specialist in Design & Ad Strategy to leverage performance marketing and design expertise to drive lead generation. The role involves creating high-impact visual assets, managing a library of design materials, and coordinating with stakeholders to refine creative strategies based on performance data.

Financial ServicesInsuranceLife Insurance

Responsibilities

Combine performance marketing expertise with research on industry trends, best practices, competitor campaigns, and stakeholder requests to propose innovative approaches to lead gen creative

Design and produce high-quality visual assets (graphics, videos, web visuals) for placement within digital ads, landing pages, social, and email

Participate in A/B testing initiatives, creating design variations informed by performance insights

Continuously review performance data to refine creative assets for higher engagement and conversion

Coordinate internal creative requests, prioritize workloads, and manage timelines for creative output

Oversee outsourced creative projects, ensuring quality and alignment with objectives

Maintain an organized creative library and ensure compliance with campaign standards

Qualification

Performance marketingGraphic designVideo editingAdobe Creative SuiteData fluencyProject managementCreative judgmentAsset managementAI content generationAttention to detail

Required

Strong understanding of performance marketing principles, digital ad placements, and how creative impacts lead generation and conversion

Data fluency and the ability to adapt creative content based on performance metrics and audience insights

Talent and expertise in graphic design, video editing, and visual web design, exhibiting exceptional creative judgment and attention to detail

Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools

Experience sourcing, hiring, and directing external creative talent

Proven project management skills for handling multiple priorities, external collaborators, and large quantities of assets

Portfolio Required: Applicants must include a link to an online portfolio showcasing a strong body of digital design, video, and web work. Applications without a portfolio link will not be considered

Experience: Minimum of 5+ years in creative design or multimedia production with direct experience in performance marketing for lead generation or e-commerce (required)

Credentials: Formal education is not required. A proven record of creative excellence, data-driven design, and campaign performance impact is the top priority