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Pagaya · 4 hours ago

Director, Prescreen & Direct Mail Marketing – Consumer Lending

NYC Metro Area

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Pagaya is a global technology company focused on reshaping the financial services ecosystem through artificial intelligence. The Director, Prescreen & Direct Mail Marketing will drive performance across acquisition channels, owning the full-funnel strategy and execution of marketing programs.

Artificial Intelligence (AI)Business DevelopmentCreditFinTech

Responsibilities

Own and execute direct mail and prescreen marketing programs, including prequalification and invitation-to-apply campaigns

Develop and optimize targeting, segmentation, and creative selection strategies, driving key KPIs like response rate, approval rate, and cost of acquisition

Partner with Product, Risk, Partnerships, Data Science, and Credit to ensure programs align with risk appetite, partner requirements, and product capabilities

Lead tracking, monitoring, and experimentation to measure performance, uncover insights, and drive continuous improvement

Operate with a GM mindset: accountable for both strategy and execution, combining data-driven decision-making with a deep understanding of the end-to-end business

Present program results and strategic recommendations to senior leadership internally and with our banking + fintech partners

Stay on top of competitive trends, regulatory shifts, and innovations in the unsecured lending space

Qualification

Performance marketingDirect mail marketingEmail marketingAnalytical skillsCross-functional collaborationTactical executionResults-drivenStrategic thinking