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Niagen Bioscience · 1 month ago

Sr. Social Media Manager

Westwood, CA

Full-time

Hybrid

Senior Level

$120K/yr - $135K/yr

7+ years exp

Niagen Bioscience is a global bioscience company specializing in NAD+ research and innovation. The Sr. Social Media Manager will lead the company's global social media strategy, ensuring scientific credibility and brand excellence while driving measurable business value.

BiotechnologyManufacturingNutraceuticalProduct ResearchWellness

Responsibilities

Develop and own the end-to-end social media and community strategy, aligning channel direction with brand, product, and business goals across bioscience, health, and wellness audiences

Establish the long-term vision for social platforms, identifying where Niagen should innovate, invest, and differentiate

Set annual and quarterly KPIs, lead reporting cadences, and communicate insights and recommendations to senior leadership

Continuously assess the social and digital competitive landscape to identify trends, opportunities, and risks that inform channel strategy and content direction

Oversee the creation of high-quality, scientifically accurate, and visually elevated content including videos, animations, graphics, stories, and multi-channel campaigns

Lead ideation and ensure content meets both creative excellence and regulatory standards, including FDA guidelines for claims

Drive experimentation with emerging formats, such as short-form video and interactive content

Partner closely with Marketing, Creative, Scientific Affairs, Research, Product Development, and Sales to ensure scientific precision and cohesive brand storytelling

Provide direction and feedback to internal creators, agencies, freelancers, and production vendors/designers

Mentor junior team members, offering guidance on strategy, creative thinking, and platform best practices

Oversee analytics across platforms using tools such as Meltwater and Later

Analyze engagement, reach, traffic, conversions, and sentiment—translating data into actionable optimization strategies

Manage crisis and reputation moments proactively, responding with strategic clarity and cross-functional alignment

Qualification

Social media strategyContent creationDigital analyticsSEO knowledgeSocial media platformsCuriosity for scienceWritten communicationProject managementCollaboration skillsCreative vision

Required

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

7+ years of professional social media marketing experience, with demonstrated success in competitive, regulated, or scientific industries (bioscience, health, wellness, biotechnology, or technology)

Proven ability to lead channel strategy across Instagram, TikTok, LinkedIn, YouTube, Facebook, Reddit and X/Twitter

Strong creative vision with the ability to turn scientific concepts into compelling, consumer-friendly storytelling

Expertise with social media management platforms (e.g., Meltwater and Later) and digital analytics tools

Working knowledge of SEO, content marketing, and paid social fundamentals

Exceptional written and verbal communication across scientific and consumer audiences

Strategic thinker who can translate long-term brand goals into actionable social plans

Highly collaborative, proactive, and comfortable operating in a fast-paced, innovation-driven environment

Strong project-management skills with the ability to prioritize multiple initiatives and multiple social media accounts

Curiosity and passion for science, biotechnology, and wellness innovation