Tinuiti · 2 days ago
Vice President, Communications Planning
United States
Full-time
Remote
Director/Executive
$175K/yr - $210K/yr
10+ years expTinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media. The VP of Communications Planning will lead the development of communications strategies and thought leadership, partnering with various teams to enhance strategic planning competencies and contribute to new business pitches.
AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising
Responsibilities
Be the trusted partner of clients, account leadership, and IAT agency teams by owning communications planning with an emphasis on modern channel marketing
An expert in client’s business and consumer behavior while also staying on top of offline, digital and emerging media, tech and sharing those best practices with the team
Partner with client leadership to co-define briefings along with clients and lead discussions around identifying sources of growth to meet brief’s objectives
Develop communications strategy for a variety of objectives to maximize creativity and unlock new opportunities & briefs
Be the voice of consumer & media behavior in 'big idea' development and lead ideation sessions with internal and external stakeholders
Partner with insights, analytics, and data science teams, with a focus on consumer behavior analysis, new opportunities for insights development, and the strategic application of marketing effectiveness data to communications planning
Contribute to strategic analysis for campaigns using data and editorial insights; be a resource for broader research projects
Support broader strategy efforts with trend analysis, audience analytics and brand/category behavior thought leadership where necessary
Contribute provocative comms thinking to new business efforts as well as dedicated client teams
Qualification
Required
10+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management
Must have online and offline media experience
Demonstrated audience development expertise
Fluency with media, consumer, and trends research tools as well as desktop research
Proven experience and success in presenting communications plans to both media and marketing clients and influencing top level client decisions
Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
Prior team management experience
Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally
Excellent organizational, interpersonal, and quantitative/analytical skills
Strong Client presentation skills and business writing skills
Demonstrated expertise in strategic planning and client relations
Detail oriented and proven ability to thrive in a fast-paced environment
Critical assessor of talent – builds and motivates high performing teams
Able to direct long range planning projects and the development of programs to maximize organizational resources
Design and manage projects, resources, stakeholders, participants, and deadlines
High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change
Benefits
Unlimited PTO: We encourage all Tinutians to Own their Offline by utilizing our unlimited PTO by working with your Manager to ensure all deliverables are met.
Holidays: We offer 17 paid holidays, if one of your religious holidays is not covered, please by all means take advantage of your Flex PTO!
Flex Fridays: Meetings are minimized and all Tinuitians have the option to start their weekend early at 1pm local time.
Owning Our Offline: Clients are informed and all offices will be closed for 3 total weeks throughout the year to give everyone the chance to truly unplug.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Thankful giving, Equity
Learning and Development: Mentor program and more
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Company
Tinuiti
Tinuiti is a data-driven digital marketing agency specializing in full-service online marketing.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Antares
2020-12-02Acquired
2019-08-22Debt Financing
Leadership Team
Zach Morrison
Chief Executive Officer
Justin Manus
CTO
Recent News
2026-01-15
Media Post
2025-12-04
Company data provided by crunchbase