Novellia · 1 month ago
Head of Growth, Patient Acquisition
New York City
Full-time
Hybrid
Lead/Staff, Director/Executive
$150K/yr - $190K/yr
5+ years expNovellia is a patient-powered real world data platform aiming to accelerate biopharma innovation. They are seeking a Head of Growth for Patient Acquisition to develop and execute growth strategies, manage campaigns, and collaborate cross-functionally to enhance patient access to services.
Artificial Intelligence (AI)Health CareMedicalSoftware
No H1B
U.S. Citizen Only
Responsibilities
Own the growth strategy for high-value patient acquisition: define target segments, channels (digital, offline, partnerships, referrals), funnel design, and success metrics
Execute end-to-end: run experiments, manage campaigns, analyze results, optimize funnels, and develop quarterly growth plans. This role is both strategic and very hands-on
Design and optimize acquisition programs including paid media, SEO/ASO, content, referral programs, provider/community outreach, and strategic partnerships (e.g., patient advocacy groups, health systems, digital health companies, etc.)
Build core growth infrastructure—analytics, tracking, dashboards, experimentation frameworks, and repeatable growth loops
Collaborate cross-functionally with enterprise marketing, product, operations, clinical, and analytics teams to ensure growth activities align with patient experience and operational capacity
Manage and optimize acquisition budgets, external agencies, and channel ROI
Report to executive leadership (CEO/CCO) with clarity on performance, insights, risks, and opportunities
Serve as the growth team for the first 12–18 months, with the opportunity to hire and lead a small team as Novellia scales
Qualification
Required
5–8 years in growth or performance marketing, ideally with experience in healthcare, digital health, patient-facing services, or consumer acquisition
Demonstrated success scaling users/customers/patients across multiple channels with measurable results
Analytical and data-driven, comfortable with metrics, dashboards, experimentation, and translating insights into action
Hands-on operator, able to run campaigns, test rapidly, and execute without heavy support
Experience managing budgets and/or agencies, with strong judgment on channel mix and ROI optimization
Comfort with common growth tools such as analytics platforms, tracking systems, CRM, and marketing automation
Strong communicator and collaborator, able to influence cross-functionally and work in a fast-moving, ambiguous startup environment
High-energy, resilient, creative, willing to test, learn, and iterate quickly
Preferred
Understanding of the healthcare patient journey, regulatory considerations, and HIPAA-aligned marketing tactics
Benefits
Equity in Novellia
Medical, dental, and vision coverage
401k
Flexible time off
Wellness stipend
Up to 12 weeks of parental leave
Company
Novellia
Novellia provides an AI-powered platform for individuals to access, manage, and gain insights from their personal health records.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Shashi Shankar
Chief Executive Officer, Founder
Elliot Katz
Co-Founder & CTO
Company data provided by crunchbase