Wells Enterprises · 1 month ago
Senior Manager, Consumer Insights Global Brands
414 N Orleans St, Chicago, IL, 60654, US
Full-time
Onsite
Senior LevelWells Enterprises is seeking a Senior Manager of Consumer Insights for Global Brands, focusing on iconic ice cream brands. This role involves conducting consumer research to guide innovation and brand strategy while transforming data into actionable insights to drive business growth.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Serve as the unbiased consumer voice by providing thought collaboration with brand management through consumer and marketplace insights
Work with local and global business partners to understand and explain business drivers, competitive challenges and forward-looking opportunities for growth, short term and long term
Go beyond the data, build a 'what, so-what, now-what' narrative that will drive action and impact business growth
Build consumer empathy and understanding across the business team by effectively communicating existing climate and identifying actionable learning needs
Understand consumers deeply, and uncover and translate data, to meaningful and compelling insights
Ensure consumers are at the heart of everything we do
Infuse 'consumer obsession' and champion the external view across our businesses
Drive 'consumer obsession' in the day to day
Communicate consumer and marketplace insights for brand using diverse and multiple sources (syndicated and custom research)
Embed learning to increase the impact of insights into action by making them meaningful to the business strategy
Build the consumer story by connecting the dots across various pieces of research, primary and secondary, as well as behavioral data
Envisions impact of insights on the business, with an end-to-end thinking mindset
Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions
Transform complex data sets into clear, actionable insights that drive business decisions
Present research findings and recommendations to senior leadership and cross-functional teams
Collaborate with marketing, sales, product development, and other departments to integrate insights into business strategies
Work closely with external research vendors and agencies to ensure high-quality research outcomes
Foster strong relationships with internal stakeholders to understand their needs and deliver insights that support their objectives
Stay abreast of industry trends, emerging research methodologies, and best practices in consumer insights
Continuously seek opportunities to improve the efficiency and effectiveness of the insights function
Drive innovation in research approaches and data utilization to keep the company at the forefront of industry insights
Oversee multiple research projects simultaneously, ensuring they are delivered on time, within scope, and within budget
Prioritize projects based on business needs and strategic importance
Ensure all research activities comply with ethical standards and data privacy regulations
Manage projects within approved budget
Ensure the research roadmap and budget align to key priorities across brand strategy, innovation, communications, and foresight
Qualification
Required
Experience in consumer insights or market research, preferably in a leadership role
Strong analytical skills with the ability to transform complex data sets into actionable insights
Excellent communication skills, with the ability to present findings to senior leadership and cross-functional teams
Proven ability to collaborate with various departments such as marketing, sales, and product development
Experience managing multiple research projects simultaneously, ensuring timely delivery within scope and budget
Knowledge of ethical standards and data privacy regulations related to research
Preferred
Experience with iconic consumer brands, particularly in the food or beverage industry
Familiarity with both qualitative and quantitative research methodologies
Ability to build strong relationships with internal stakeholders and external research vendors
Demonstrated ability to drive innovation in research approaches and data utilization
Understanding of industry trends and best practices in consumer insights
Company
Wells Enterprises
Wells Enterprises produces and markets ice creams and frozen treats.
Founded in 1913
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-12-07Acquired
Leadership Team
Allison Burke
Human Resources Business Partner II
Brian Ardillo
HR Business Partner II
Recent News
Food Business News
2025-10-10
Company data provided by crunchbase