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FloWater · 1 month ago

Social Media Manager - Organic

Denver, CO

Full-time

Onsite

Entry, Mid Level

2+ years exp

FloWater is a company focused on transforming hydration by providing high-quality purified drinking water and reducing plastic waste. The Social Media Manager will shape the voice of FloWater across platforms, develop a social media strategy, create engaging content, and foster community engagement to drive brand awareness and connect with an audience passionate about sustainability.

Food and BeverageSustainabilityWater

Responsibilities

Build and execute a cohesive social media strategy that aligns with FloWater’s mission and business goals

Maintain and manage an editorial calendar and publishing workflow across all relevant platforms

Stay on top of social trends, algorithm changes, emerging platforms, and cultural moments

Create, curate, and publish compelling content narratives (photo, video, graphics, written) across Instagram, TikTok, LinkedIn, and other social channels, that reflects FloWater’s voice, values, and aesthetic

Collaborate with cross-functional teams to ensure brand consistency and amplify campaigns across channels

Monitor and respond to comments, messages, and mentions to build real relationships with our audience

Foster community engagement, encourage conversation, and nurture brand advocates

Track performance metrics, analyze results, run experiments and use insights to refine content, strategy, posting cadence, and messaging

Turn numbers into insights, and insights into better content and strategy

Use data and analytics tools to inform strategic decisions and improve ROI from social efforts

Source credible talent, manage relationships, build campaigns, and measure impact

Build and manage an influencer and ambassador program to amplify our mission, reach new audiences, and build credibility

Work closely with marketing, product, sales, and operations to ensure social media supports larger brand initiatives, campaigns, and overall company goals

Maintain consistent brand voice, tone, and messaging across all social touchpoints

Qualification

Social media managementContent creationData analysisGraphic designInfluencer marketingCommunity engagementStorytellingProject managementCross-department collaborationCreativity

Required

2+ years of experience in social media management, digital marketing, or related role (preferably with B2B brands)

Strong storytelling instincts: Ability to translate a brand's mission and values into engaging social content and narrative

Proficiency in content creation: graphic design (e.g., Canva), short-form video editing (in-app, mobile, capcut, or similar), photography or visual content

Deep familiarity with major social media platforms (Instagram, TikTok, LinkedIn, etc.), social media tools (scheduling, analytics, listening), and best practices

Data-driven mindset: Comfortable analyzing analytics, tracking KPIs, deriving actionable insights, and iterating strategy based on performance

Community-first: Excellent communication skills, empathy, ability to engage thoughtfully with followers and foster meaningful connection

Strong organizational and project-management skills: Ability to juggle multiple campaigns, deadlines, and cross-team collaborations

Flexibility, creativity, and a hunger to build something meaningful from the ground up