Move Concierge · 1 month ago
Pardot SalesForce Analyst
Farmers Branch
Full-time
Hybrid
Entry, Mid Level
2+ years expMove Concierge is seeking a Pardot SalesForce Analyst to enhance their Pardot platform and support marketing operations. The role involves managing campaign execution, ensuring data accuracy, and providing analytical insights to improve marketing effectiveness.
Electrical DistributionHome ServicesWired Telecommunications
Responsibilities
Administer and optimize Move Concierge’s Pardot (Salesforce Account Engagement) instance within the Salesforce ecosystem
Build and maintain engagement programs, automation rules, email templates, segmentation lists, and dynamic content
Update HTML templates, including correct implementation of UTM parameters and tracking requirements to support analytics and attribution
Ensure strong governance of users, permissions, folder structure, naming conventions, and version control
Build, run, and maintain campaign performance reports across Pardot and Salesforce
Partner with the broader Operations and Analytics teams to leverage Tableau, Google Analytics, or other BI tools for deeper insights
Provide actionable analysis on campaign trends, funnel activity, nurture effectiveness, and audience engagement
Support data mapping and reporting alignment between Marketing, Operations, and Sales
Investigate and resolve production issues, including automation errors, sync delays, data mismatches, and deliverability concerns
Conduct thorough QA of campaigns, forms, automations, and tracking parameters before launch
Collaborate with Marketing, Product, and IT to maintain accurate and reliable data flows
Support early-stage initiatives or integrations involving Salesforce Data 360 (Data Cloud) or other CDPs
Assist with data hygiene, data segmentation, identity resolution, and contact governance
Participate in system enhancement projects, testing, and documentation within Marketing Technology
Qualification
Required
Minimum of two years of hands-on experience with Pardot / Salesforce Account Engagement in a marketing operations or technical marketing role
Strong understanding of email marketing best practices, marketing automation workflows, and lead management
Proficiency in HTML/CSS, specifically for email template maintenance and UTM parameter placement
Experience with Tableau, Google Analytics, or similar reporting tools
Familiarity with Salesforce Data 360 (Data Cloud) or other CDPs
Strong communication skills with the ability to collaborate across Marketing, Sales, and Operations teams
Analytical mindset with excellent attention to detail and a commitment to data quality
Ability to troubleshoot complex technical issues in a time-sensitive environment
Benefits
Health, dental, and vision coverage - 70% employer funded
Paid time off and holidays - up to 21 days in your first year
401(k) plan with 100% employer match
Opportunities for professional development and career growth
Company
Move Concierge
Move Concierge provides electricity, water, gas , cable telecommunication, internet and telephone services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Sheena Holloman
Executive Assistant to CEO & COO
Recent News
Dallas Innovates
2025-12-06
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