Insomnia Cookies · 1 month ago
Marketing Data and Insights Manager
Philadelphia PA (Center City HQ)
Full-time
Onsite
Mid, Senior Level
3+ years expInsomnia Cookies is a fast-growing brand seeking a Marketing Data & Insights Manager who will be instrumental in shaping marketing strategies through data analytics. The role involves managing the analytics ecosystem, analyzing customer behavior, and driving brand awareness and customer acquisition across various channels.
BakeryFood and BeverageFood DeliveryFood ProcessingRestaurants
Responsibilities
Analyze customer behavior, segmentation, purchase patterns, and lifecycle trends—surfacing insights that guide strategy across digital, in-store, loyalty, and delivery channels
Create, maintain, and continuously improve dashboards and reporting suites that track core KPIs including CAC, ROAS, LTV, conversion, engagement, retention, offer performance, and more
Own attribution modeling and partner with digital teams to refine how we measure true campaign impact across channels
Build forecasting models to predict campaign performance, loyalty engagement, and customer value to support planning cycles and budget decisions
Monitor marketing and promotional performance in real time—proactively calling out wins, risks, and opportunities before anyone even asks
Design, launch, and evaluate A/B and multivariate tests across marketing channels, website/app experiences, loyalty, and in-store initiatives
Translate test outcomes into clear recommendations, guidelines, and next steps for cross-functional partners
Develop frameworks that help scale experimentation, from sample sizing to test governance
Own and manage marketing data pipelines and integrations in partnership with BI/Engineering—ensuring clean, reliable, and business-ready datasets
Serve as the primary administrator and subject-matter expert for GA4, Braze, Salesforce/CRM, and ad platform analytics
Maintain strong data hygiene and validation processes; identify and resolve issues (fast!) when something doesn’t look right
Help evolve marketing’s analytics tech stack and collaborate on tool evaluations and implementation
Act as the dedicated analytics partner for Marketing—ensuring decisions are grounded in data and designed for measurable success
Work closely with Finance on marketing ROI, budget planning inputs, and forecasting
Partner with Product on customer experience insights for web, app, loyalty program, and delivery enhancements
Present findings and recommendations to business leaders and senior stakeholders in clear, compelling, “no data degree required” ways
Champion a data-first culture on the Marketing team, helping others understand how to use data to inform decisions
Identify and define new metrics or analytical approaches to help the organization better understand customer behavior and marketing performance
Bring curiosity, creativity, and speed—continuously finding new ways to make our marketing smarter and more impactful
Qualification
Required
Bachelor's degree in Marketing Analytics, Business, Statistics, Economics, or related field
3–6 years of experience in marketing analytics, growth analytics, digital analytics, or a similar data-driven role
Advanced proficiency in SQL, Excel/Sheets, and BI visualization tools (Looker, Tableau, PowerBI)
Hands-on experience with GA4, Braze, Salesforce/CRM, digital ad platforms, and customer data tools
Strong understanding of multi-channel marketing measurement, attribution, and lifecycle marketing
Proven ability to translate complex data into simple, compelling stories tailored to both technical and non-technical audiences
A test-and-learn mindset, with experience designing, running, and evaluating experiments
Preferred
Bonus points if you've worked in QSR, retail, eCommerce, or a fast-paced, high-growth environment
Benefits
Competitive salary + bonus + benefits + equity
4 Day Work Week (yuppp, we get every Friday off)
A fun, entrepreneurial, and cookie-filled culture.
Free cookies, branded swag and so much more!
Company
Insomnia Cookies
Insomnia Cookies is a bakery specializing in delivering warm, delicious cookies right to the doors of individuals and companies alike.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$4.43MKey Investors
Verlinvest
2024-07-22Private Equity
2024-07-22Acquired
2020-12-10Series Unknown· $1.04M
Leadership Team
Seth Berkowitz
Founder and CEO
Amy Streepy
Talent Acquisition Partner
Recent News
2026-01-22
Company data provided by crunchbase