Apply on Employer Site

Wells Enterprises · 1 month ago

Senior Manager, Consumer Insights Global Brands

Chicago, IL

Full-time

Hybrid

Senior Level, Lead/Staff

$129K/yr - $180K/yr

10+ years exp

Wells Enterprises is looking for a Senior Manager of Consumer Insights for Global Brands to join their growing Insights team. This role involves conducting consumer research that guides innovation and brand strategy, transforming data into actionable insights to drive business growth.

Food and BeverageFood ProcessingManufacturing

Responsibilities

Serve as the unbiased consumer voice by providing thought collaboration with brand management through consumer and marketplace insights

Work with local and global business partners to understand and explain business drivers, competitive challenges and forward-looking opportunities for growth, short term and long term

Go beyond the data, build a 'what, so-what, now-what' narrative that will drive action and impact business growth

Build consumer empathy and understanding across the business team by effectively communicating existing climate and identifying actionable learning needs

Understand consumers deeply, and uncover and translate data, to meaningful and compelling insights

Ensure consumers are at the heart of everything we do

Infuse 'consumer obsession' and champion the external view across our businesses

Drive 'consumer obsession' in the day to day

Communicate consumer and marketplace insights for brand using diverse and multiple sources (syndicated and custom research)

Embed learning to increase the impact of insights into action by making them meaningful to the business strategy

Build the consumer story by connecting the dots across various pieces of research, primary and secondary, as well as behavioral data

Envisions impact of insights on the business, with an end-to-end thinking mindset

Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions

Transform complex data sets into clear, actionable insights that drive business decisions

Present research findings and recommendations to senior leadership and cross-functional teams

Collaborate with marketing, sales, product development, and other departments to integrate insights into business strategies

Work closely with external research vendors and agencies to ensure high-quality research outcomes

Foster strong relationships with internal stakeholders to understand their needs and deliver insights that support their objectives

Stay abreast of industry trends, emerging research methodologies, and best practices in consumer insights

Continuously seek opportunities to improve the efficiency and effectiveness of the insights function

Drive innovation in research approaches and data utilization to keep the company at the forefront of industry insights

Oversee multiple research projects simultaneously, ensuring they are delivered on time, within scope, and within budget

Prioritize projects based on business needs and strategic importance

Ensure all research activities comply with ethical standards and data privacy regulations

Manage projects within approved budget

Ensure the research roadmap and budget align to key priorities across brand strategy, innovation, communications, and foresight

Qualification

Consumer InsightsMarket ResearchData AnalysisProject ManagementCPG Industry KnowledgeResearch MethodologiesStatistical Analysis ToolsAnalytical SkillsCuriosityInfluencing SkillsCommunication Skills

Required

Bachelor's Degree in Marketing, Economics, Psychology, Sociology or related field required

Minimum of 10+ years of marketing research experience with budget responsibility in a consumer packaged goods company

Strong drive for results with a passion for the consumer and marketing

Business-owner vs. researcher mindset

Proficiency in syndicated and custom data

Minimum of 10+ years of experience in consumer insights, market research, or a related role within the CPG industry

Deep understanding of the CPG sector, including key players, market dynamics, and industry trends

Knowledge of the competitive landscape and market positioning strategies within the CPG space

Understanding of how to integrate consumer insights into marketing strategies and business decisions

Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate

Experience leading projects with ownership of budgets, research partners, research, and schedule

Research Expertise: Strong background in both qualitative and quantitative research methodologies

Analytical Skills: Exceptional analytical skills with the ability to interpret complex data and generate actionable insights

Communication: Excellent verbal and written communication skills, with the ability to present insights clearly and persuasively to various audiences

Technical Proficiency: Proficiency in statistical analysis tools (e.g., SPSS, SAS, R) and data visualization software (e.g., Tableau, Power BI)

Project Management: Demonstrated ability to manage multiple projects and prioritize effectively in a fast-paced environment

Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news

Ability to influence across multiple levels in an organization

Success in navigating complex business dynamics