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Amazon · 1 month ago

Sr Manager, Integrated Marketing, Shopbop & Zappos

New York, New York, USA

Full-time

Onsite

Senior Level

$106K/yr - $185K/yr

6+ years exp

Amazon is seeking a Sr. Manager, Integrated Marketing to enhance its marketing program across Zappos and Shopbop. The role involves overseeing brand and performance marketing strategies, collaborating with various teams, and ensuring effective execution of marketing campaigns.

Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail

H1B Sponsor Likely

Responsibilities

Oversee brand and performance marketing strategies across both Zappos and Shopbop organizations

Support Head of Digital Media in writing and building presentations for executive leadership across both orgs

Partner with Creative, Brand, and Ecomm teams to align on consumer messaging and paid targeting of desired personas

Partner with CRM and Lifecycle teams in building out paid media retention marketing strategies

Partner with Sr. Planner in onboarding new MMM tools across both business

Lead organization of paid media strategies for new initiatives and performance recaps across both orgs

Lead the legal and business components in onboarding net new partners and testing out

Build out recap of net new campaigns and tests we have launched to share in weekly business reviews for broader visibility and alignment

Support in monthly, quarterly, ad hoc and annual doc writing for key initiatives and recaps on business progress

Qualification

Acquisition marketingCross-functional marketing programsData analysisExcelTableauCampaign executionBachelor's DegreeTeam collaborationPresentation skills

Required

6+ years of professional non-internship marketing experience

7+ years of developing and managing acquisition marketing or channel programs experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional marketing programs

Experience developing and executing campaigns across a multitude of timezones and languages

Bachelor's Degree

Preferred

Experience driving direction and alignment with large cross-functional teams and agency partners

Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Benefits

Equity

Sign-on payments

Medical

Financial

Other forms of compensation

Company

Amazon

Glassdoor3.7

Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Founded in 1994

Seattle, Washington, USA

10001+ employees

https://amazon.com

H1B Sponsorship

Amazon has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (22803)

2024 (21175)

2023 (19057)

2022 (24088)

2021 (12233)

2020 (14881)

Funding

Current Stage

Public Company

Total Funding

$8.11B

Key Investors

AmazonKleiner Perkins

2023-01-03Post Ipo Debt· $8B

2001-07-24Post Ipo Equity· $100M

1997-05-15IPO

Leadership Team

Douglas J. Herrington

CEO, Worldwide Amazon Stores

Werner Vogels

VP & CTO

Recent News

Entrepreneur.com

Amazon Is Cutting 30,000 Corporate Jobs — And a Big Wave Starts Next Week

2026-01-24

Business Insider

Amazon staff cope with looming layoffs by roasting Jeff Bezos' '2-pizza rule'

2026-01-24

PCMag.com - Technology Product Reviews, News, Prices & Tips

Report: Amazon Set for Another Round Of Layoffs, Thousands Expected to Lose Jobs

2026-01-24

Company data provided by crunchbase