Southern Methodist University · 1 day ago
Assistant Director of Strategic Marketing & Fan Experience (HR Title: Mktg & Fan Experience Coordinator)
Dallas, TX
Full-time
Onsite
Entry, Mid Level
1+ years expSouthern Methodist University is a nationally ranked private university located near the heart of Dallas, recognized for its commitment to research and teaching. The Assistant Director of Strategic Marketing & Fan Experience will create exceptional experiences for fans on game days, overseeing marketing strategies to enhance attendance and engagement at athletic events.
E-LearningEducationUniversities
Responsibilities
Plan, execute and communicate marketing (print & digital advertising) and gameday experience (game production, fan engagement) for men's & women's soccer
Enhance student and campus awareness to support all athletic events
Develop and operate the fan zones on football game day working closely with Facilities, Mustang Sport Properties and university counterparts
Innovate and promote Peruna's Pals Kids Club and donation requests programs
Work with coaches, staffs and external cross-functional teams to clearly communicate planning, execution and expectations of marketing and/or gameday experience activities. This includes digital marketing, public relations, MustangVision (video), group sales, ticket operations, band, spirit, and facilities
Exercise fiscal responsibility by budgeting for promotional materials and accurately reporting any purchases
Qualification
Required
Bachelor's degree is required
A minimum of one year of work experience is required, preferably in collegiate athletics marketing and/or gameday experience (game production, fan engagement)
Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies
Must also demonstrate strong written communication skills
A strong customer service orientation is essential
Candidate must possess strong organizational and project management skills to effectively balance multiple projects and deadlines
Must also demonstrate creative problem solving skills with the ability to identify business problems, needs, opportunities, and devise effective solutions
A strong focus on attention to detail for accuracy of data and information is essential
A working knowledge of Microsoft Office Suite (e.g. Word, Excel, PowerPoint, and Outlook) is required
Preferred
Familiarity with and/or knowledge of one or more of the following: Adobe PhotoShop, ShoFlo, 7 Point Audio and/or Oracle Eloqua
A strong understanding of athletics branding, marketing and advertising principles is strongly preferred
Benefits
Health, dental, and vision plans
Wellness programs
Array of retirement programs
Professional and personal development opportunities
Tuition benefits
Company
Southern Methodist University
SMU is a distinguished center for teaching and research located near the heart of Dallas.
1001-5000 employees
H1B Sponsorship
Southern Methodist University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (39)
2023 (36)
2022 (26)
2021 (17)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
$101.8MKey Investors
Phillips FoundationTexas Workforce CommisionMoody Foundation
2023-06-14Grant· $1.7M
2022-07-07Grant· $0.1M
2019-11-12Grant· $100M
Leadership Team
Lisa Nelson
Adjunct Professor
Michael Hites
Chief Information Officer
Recent News
2025-12-28
Dallas Innovates
2025-12-12
Dallas Morning News
2025-11-07
Company data provided by crunchbase