Universal Music Group · 4 weeks ago
Junior Media Planner
New York, NY
Full-time
Onsite
Entry Level
$60K/yr - $86K/yr
2+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. They are seeking a Junior Media Planner to support frontline and catalog repertoire, responsible for developing and planning paid media campaigns, managing media budgets, and optimizing advertising strategies.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Develop and plan paid media campaigns including ecommerce promotions across socials, search, video, and programmatic platforms
Understand pixel implementation on websites for data collection and conversion tracking
Identify and define target audiences, analyzing consumer behaviors, shopping habits, and media consumption patterns
Build and manage first-party and custom audiences for ad campaigns across different music genres
Manage media budgets and POs, track spend, pacing, and optimization opportunities
Research trends, innovations, and changes that impact media planning and buying
Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation
Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions
Identify growth areas and strategies to sell D2C eCommerce products, drive streaming, downloads, and break new artists
Qualification
Required
Hands-on experience planning or buying across digital media channels, including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms
Strong organizational skills and attention to detail, building and maintaining media plans, gathering and tracking approved assets, tracking POs and budgets, optimizing campaigns, driving toward goals and ROI, and clearly communicating strategy and campaign results to marketing stakeholders
Develop and plan paid media campaigns including ecommerce promotions across socials, search, video, and programmatic platforms
Understand pixel implementation on websites for data collection and conversion tracking
Identify and define target audiences, analyzing consumer behaviors, shopping habits, and media consumption patterns
Build and manage first-party and custom audiences for ad campaigns across different music genres
Manage media budgets and POs, track spend, pacing, and optimization opportunities
Research trends, innovations, and changes that impact media planning and buying
Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation
Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions
Identify growth areas and strategies to sell D2C eCommerce products, drive streaming, downloads, and break new artists
Confidence in written and verbal communication skills in a professional environment
Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings
Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media
Preferred
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
Minimum 2 years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments
Experience planning or buying Meta, Google AdWords, TikTok, X, Snapchat, and other channels
Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify
Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire
Passionate music fan with understanding of different artists & music fan community dynamics
Benefits
Comprehensive medical, dental, vision, and FSA options
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
Company data provided by crunchbase