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Clasp · 1 month ago

B2B Demand Generation Lead

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $130K/yr

4+ years exp

Clasp is a venture-backed startup transforming access to education and career pathways. They are seeking a B2B Demand Generation Lead to generate qualified pipeline and deliver MQLs through integrated demand programs and campaigns.

EducationFinanceFinancial Services

Responsibilities

Own the top of funnel; consistently hit monthly MQL and meeting-generation targets

Deliver qualified pipeline through integrated, repeatable demand programs

Plan, launch, and optimize 2–3 multichannel demand campaigns per month (email, LinkedIn, paid, ABM, events)

Build account-based marketing strategies for high-priority health systems; develop personalized assets that improve reply rates and accelerate sales cycles

Lead the B2B content engine by producing quarterly anchor assets (reports, surveys, white papers) that drive inbound interest and outbound conversion

Run pre- and post-event strategies to maximize booth traffic, capture high-intent leads, and convert event lists into meetings

Manage B2B digital + paid media (LinkedIn, Google, paid social) to improve CPL/CPM efficiency and reach pipeline goals

Own HubSpot dashboards, attribution, and weekly performance insights across campaigns

Develop persona-specific messaging and value propositions for healthcare buyers

Partner cross-functionally with Sales, Product, and Marketing Leadership to create quarterly GTM briefs and ensure alignment

Run rapid test → learn → optimize experimentation cycles to increase conversion and accelerate pipeline growth

Qualification

B2B demand generationAccount-based marketingCampaign managementHubSpotDigital media managementHealthcare buyer personasAnalytics skillsExperimental mindsetProject managementWriting skills