Fingerprint · 1 month ago
Manager, Industry Marketing (Banking & Financial Services)
United States
Full-time
Remote
Mid, Senior Level
$140K/yr - $160K/yr
6+ years expFingerprint is a company that empowers developers to stop online fraud at the source. The Manager, Industry Marketing (Banking & Financial Services) will own and execute the marketing strategy for the financial services vertical, combining industry knowledge with creative instincts to enhance Fingerprint's presence in the market.
Cyber SecurityFraud DetectionSoftware
No H1B
Responsibilities
Own the vertical strategy - Build and execute the go-to-market plan for Banking & Financial Services, aligned with Fingerprint's growth goals and enterprise sales priorities
Be the industry voice - Develop and articulate a compelling POV on identity, fraud, and risk prevention in financial services; become a trusted internal and external subject-matter expert
Create high-impact content - Write and direct thought leadership pieces, customer stories, web copy, presentations, and campaigns tailored to the BFSI audience
Elevate Fingerprint's visibility - Represent the brand at major industry events and conferences; identify speaking, sponsorship, and partnership opportunities that build credibility
Fuel demand and enable sales - Partner with Demand Gen and Sales to design campaigns, ABM initiatives, and enablement materials that accelerate pipeline within target accounts
Translate product innovation into business value - Work cross-functionally with Product Marketing to align messaging and launches with the challenges and priorities of enterprise financial institutions
Track market and competitive trends - Stay ahead of shifts in fraud, risk, payments, and authentication landscapes to refine positioning and ensure Fingerprint remains top of mind
Establish processes and best practices for industry marketing
Qualification
Required
6–10 years of B2B marketing experience, with at least 3+ years focused on banking, financial services, or fintech
Strong grasp of enterprise buyer personas, risk and compliance priorities, and the digital transformation landscape within financial institutions
Proven experience owning vertical marketing strategy and collaborating cross-functionally to deliver measurable pipeline impact
Exceptional writing, storytelling, and content development skills; ability to tailor tone and message for different audiences
Confident representing the company at industry events and engaging directly with senior-level stakeholders
Strong program management and prioritization skills; thrives in a fast-moving, high-growth environment
The ideal candidate is well-connected within the BFSI ecosystem, with familiarity across banking associations, industry events, and media
Role requires proficiency with macOS and comfort working fully remotely using tools such as Slack, Google Workspace, and Zoom
Company
Fingerprint
The highest accuracy device identity platform for high-scale applications
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$77MKey Investors
Craft VenturesNexus Venture Partners
2023-10-17Series C· $33M
2021-11-03Series B· $32M
2021-02-11Series A· $8M
Leadership Team
Dan Pinto
Co-Founder & CEO
Recent News
Business Wire
2025-12-09
Media Outreach
2025-11-27
Company data provided by crunchbase