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Belden Inc. · 2 weeks ago

Director Technical Marketing Content

Carmel, IN

Full-time

Hybrid

Director/Executive

$160K/yr - $200K/yr

7+ years exp

Belden Inc. is a leading company in connectivity solutions, seeking a Director of Technical Marketing Content to join their Innovation Strategy & Operations team. This role will focus on creating compelling go-to-market strategies and technical narratives for Belden's innovative products while leading technical education and certification programs.

IndustrialManufacturingNetwork Hardware

Hiring Manager

Hope Harkey

Responsibilities

Develop and refine value propositions and ideal customer profiles for nascent technologies, innovative solutions, and new business models emerging from Belden's innovation pipeline

Drive the narrative for Belden's innovation initiatives, translating complex R&D and technical capabilities into clear, customer-centric stories that highlight future value, market disruption, and differentiation

Serve as a coach and mentor to PLMs, SLMs, and innovation teams, helping them simplify and sharpen market messaging for both established and emerging offerings

Translate complex technical capabilities into customer-centric narratives that drive engagement and differentiation across various market segments

Lead the strategy, design, development, and delivery of Belden's technical education and certification programs (e.g., 101–201–301 portfolio)

Ensure these programs are world-class, scalable, and effectively equip internal teams, partners, and customers with the knowledge and skills required for Belden's networking, security, IT/OT, and edge computing solutions

Drive the technical education engine – from design to production, delivery, and reporting – ensuring the certification portfolio is continuously updated to reflect new technologies and market needs

Lead the strategy, development, and execution of high-quality technical marketing content, including whitepapers, application notes, solution briefs, competitive analysis, technical presentations, product demonstrations, and architectural guides

Develop clear, concise, and impactful technical messaging that articulates the unique value and differentiation of Belden's solutions to various technical personas (e.g., engineers, architects, IT managers, OT specialists)

Conduct in-depth technical competitive analysis, identifying strengths, weaknesses, and market opportunities to inform product development, marketing strategies, and sales enablement

Collaborate closely with R&D, Product/Solution Management, Corporate Marketing, Sales, and Strategic Partnerships to ensure message-market fit for new offerings and align GTM strategies for successful incubation and launch

Partner with Sales Enablement to create and deliver technical training, tools, and resources for sales teams, channel partners, and system integrators, empowering them to effectively position and sell Belden's complex solutions

Collaborate with Engineering and Product/Solution Management to ensure the technical accuracy and integrity of all content

Align with Regional Marketing teams on localization and audience-specific adaptations of content and messaging

Represent Belden as a technical expert and thought leader at industry events, webinars, and customer engagements, delivering presentations and contributing to technical discussions on emerging trends

Qualification

Technical MarketingGTM Strategy DevelopmentTechnical Education ProgramsNetworking TechnologiesCybersecurity KnowledgeAnalytical SkillsMarket ResearchCross-Functional CollaborationCoachingCommunication SkillsStorytellingPresentation SkillsMentoringProblem-Solving

Required

7+ years in technical marketing, product marketing, or a related strategic role within the networking, security, IT/OT, or industrial data communication industries

Proven experience in developing and executing successful GTM strategies and content initiatives for new product introductions, emerging technologies, or innovation commercialization

Demonstrated leadership in developing and managing technical education and certification programs

Deep technical acumen and hands-on experience with products and solutions related to Networking: Industrial Ethernet, switches, routers, enterprise networking, wireless technologies, access points

Deep technical acumen and hands-on experience with products and solutions related to Security: Cybersecurity for IT/OT environments, network security, industrial control system (ICS) security, data privacy

Deep technical acumen and hands-on experience with products and solutions related to IT/OT Convergence: Strong understanding of IT and OT architectures, protocols, challenges, and integration strategies

Deep technical acumen and hands-on experience with products and solutions related to Industrial Data Communication: Fieldbus technologies, industrial protocols (e.g., PROFINET, EtherNet/IP, Modbus TCP, OPC UA), data acquisition, edge computing, protocol conversion gateways

Ability to understand complex technologies and translate them into clear, compelling customer benefits and market narratives

Exceptional written and verbal communication skills, with a strong portfolio of technical marketing content

Outstanding storytelling, presentation, and public speaking abilities, comfortable engaging diverse audiences from engineers to executives

Proven ability to coach, mentor, and influence cross-functional teams

Strong strategic thinking, analytical capabilities, and problem-solving skills

Demonstrated ability to conduct market research, competitive analysis, and identify future market trends

Highly collaborative, with a track record of working effectively across R&D, Product Management, Sales, and Marketing teams in a fast-paced, innovation-driven environment

Bachelor's degree in Electrical Engineering, Computer Science, Marketing, Business, or a related technical field is required