Murad · 1 month ago
Global Head of Brand
Murad is a pioneer in the wellness space seeking a Senior Director, Global Brand to shape its long-term innovation strategy. The role focuses on leading brand strategy, product pipeline ownership, and consumer-centric innovation to accelerate brand growth.
BeautyBiotechnologyConsumer GoodsCosmeticsHealth CarePersonal Care and HygieneProduct Design
Responsibilities
Develop and execute a 3-year global innovation pipeline and 18-month innovation calendar, ensuring alignment with refreshed brand positioning, business ambition, and growth targets
Lead Brand Architecture: hero strategy, life cycle management, SKU productivity, pricing, category expansion opportunities, and rationalization initiatives
Shepard all product marketing workstreams through proper governance and collaboration with the cross-functional team, in line with business’s financial framework
Lead global product marketing asset creation, including strategic briefs, claims narrative, RTB frameworks, product narrative, etc
Translate insights (market, consumer, competitive, scientific) into compelling commercial propositions that deliver incremental and sustainable growth
Champion a consumer-centric mindset, integrating insights and trends into every stage of product conceptualization and commercialization
Conduct competitive analysis and track market shifts to identify long-term white-space and new business opportunities
Serve as a key strategic and execution partner to key markets and channels, supporting brand and commercial alignment. Gather and integrate feedback into global innovation and marketing strategies
Collaborate with Channel leads, Creative, and Consumer Engagement teams to build compelling launch stories anchored in refreshed brand positioning and product superiority
Lead, coach, and develop a high-performing global product marketing organization
Advance team capabilities in insights integration, analytics, precision storytelling, and global commercialization
Foster a culture of collaboration, trust, accountability, and consumer centricity across the cross-functional teams
Drive portfolio performance tracking through standardized dashboards, KPIs, and post-launch analytics
Ensure operational discipline, forecast accuracy, and timely delivery of launches in partnership with cross-functional teams
Increase the innovation success rate (iTO/Portfolio) and the total brand’s share
Strengthen Brand Health & Equity
Deliver activity plans and innovation programs that drive topline growth and medium-term brand share
Strong team engagement and people development
Qualification
Required
10–15+ years of experience in prestige beauty, skincare, personal care, or adjacent categories
Bachelor's degree required
Proven track record of delivering compelling, relevant, commercially successful product innovations
Experience managing and developing young, emerging talent
Well-versed in leading stage-gate processes, orchestrating cross-functional alignment, overseeing cost/COGs governance, and forecasting efforts
Demonstrated ability to influence senior stakeholders, foster alignment, and galvanize teams across global and regional markets
Preferred
MBA or advanced degree preferred
Experience working within a matrixed global organization (Unilever, L'Oréal, ELC, Shiseido, P&G, or equivalent) strongly preferred
Benefits
Unlimited Paid Time Off
Medical, Dental, Vision Insurance
FSA/HSA
Life/Accident Insurance
Employee Assistance Program (EAP)
Professional Development Resources
401(k) Employer Match Program
Annual Bonus
Medical insurance
Dental insurance
Vision insurance
Life insurance
Accident insurance
Critical illness insurance
Disability insurance
Retirement savings plans and company match
Paid family leave
Education-related programs
Paid holidays
Discretionary vacation time
Company
Murad
Murad combines advanced scientific research and practical clinical experience to create high performance skincare products.
Funding
Current Stage
Growth StageTotal Funding
unknown2015-07-02Acquired
Recent News
2025-03-25
MediaPost.com
2023-08-24
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