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Fellow · 1 day ago

Chief Marketing Officer

San Francisco, CA

Full-time

Onsite

Director/Executive

$255K/yr - $300K/yr

10+ years exp

Fellow is on a mission to help people brew ridiculously good coffee at home, focusing on innovation, community, and culture. The Chief Marketing Officer will lead the global marketing and brand strategy, driving customer engagement and positioning Fellow as a premium brand across various channels.

CoffeeConsumer GoodsLifestyle

Growth Opportunities

Responsibilities

Define and execute Fellow’s global brand strategy, ensuring a consistent and elevated experience across all channels, touchpoints, and campaigns

Oversee marketing efforts across DTC, retail, and wholesale, including product marketing, integrated campaigns, creative direction, eCommerce, and performance marketing

Build, lead, and scale a high-performing marketing organization from 6 to ~20+ across creative, brand, eCommerce, and integrated marketing functions

Collaborate closely with product and engineering teams to translate complex product technologies into clear, compelling stories that resonate with consumers

Own the DTC business, including P&L oversight and budget management

Partner with sales, wholesale, and commercial teams to drive growth across channels

Lead all creative functions, including design, copywriting, and agency partnerships

Ensure marketing assets maintain elevated standards and reflect the sophistication of Fellow’s products

Support the transition from coffee and espresso into a broader kitchen platform, shaping messaging, positioning, and GTM strategy to align with scaling ambitions

Qualification

Brand strategyOmnichannel marketingP&L managementTeam leadershipConsumer brandingCreative directionProduct marketingDesign passionStorytellingCollaboration