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Wella Company · 23 hours ago

Analyst, Consumer & Customer Insights

New York, NY

Full-time

Onsite

Entry Level

$60K/yr - $80K/yr

1+ years exp

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals and Clairol. The Analyst, Consumer & Customer Insights - Retail Hair is responsible for providing consumer insights based on research and market data analysis, collaborating with cross-functional teams to drive business initiatives.

BeautyCosmetics

No H1B

Responsibilities

Analyze and report market tracking data from various sources, covering different distribution channels including Nielsen, Numerator, and Euromonitor

Together with agency partners, plan and execute, multi-country primary consumer research to build foundational knowledge and support marketing initiatives

Proactively research, source, and facilitate implementation of new vendors, tools and approaches that utilize AI to analyze data and conduct primary research

Continuously track and share consumer trends to facilitate quicker response through marketing and products/packaging innovation

Update reporting tools to track consumer/market KPIs

Qualification

Market researchConsumer insightsAI-based research toolsMarket tracking solutionsAnalytical skillsPPT presentation skillsCuriosity about beauty industryBachelor's degreeCommunication skillsDetail orientedTeam player

Required

1+ years of experience in market research, consumer insights or strategy (corporate or consulting), ideally in a large beauty or FMCG multinational

Experience with market tracking solutions, such Nielsen, IRI, or Numerator

Experience using AI-based consumer research tools and practical application of AI in analytical processes

Strong analytical skills, ability to extrapolate meaning and conclusions from a large amount of quantitative and qualitative data. Proficiency in Excel and Detail Oriented

Excellent communication skills; proficiency in PPT presentation skills

Passion and high level of curiosity about the beauty industry; team player

Bachelor's degree or equivalent with major/ focus in relevant area (e.g., Marketing, Business, Economics)