Cloudflare · 1 day ago
Senior Product Marketing Manager, Self-Serve
Austin, TX
Full-time
Onsite
Senior Level
5+ years expCloudflare is on a mission to help build a better Internet by providing services that protect and accelerate online applications. They are seeking a Senior Product Marketing Manager to own the Go-to-Market strategy for their high-volume Self-Serve business, focusing on Cloudflare Registrar, and to define product positioning for millions of developers and business owners.
AnalyticsEnterprise SoftwareSecurityWeb Hosting
Responsibilities
Lead the Vertical Strategy: Plan, define, and lead the Self-Serve go-to-market strategy, focusing on attracting customers to start on Registrar and then expand their portfolio of products. You will act as the strategic anchor for this business unit, ensuring alignment between Product, Marketing, and Growth leadership
Market Intelligence: Lead market understanding, opportunity assessment, and competitive analysis. You must understand how Cloudflare Registrar stacks up against legacy domain providers and how our application security competes with other SaaS solutions, utilizing customer feedback to refine our approach
Customer Research: Understand our customer personas, document relevant use cases for each of the personas and build specific plans for how to market to each of these personas at each stage of their customer journey
Ecosystem Expertise: Demonstrate a strong understanding of the broader Internet Infrastructure, Developer Tooling, and Hosting ecosystem. You will use this knowledge to develop strategic feedback and positioning that resonates with a technical audience
Full-Funnel Execution: Drive full-funnel plans inclusive of product positioning, competitive differentiation, customer use cases and enablement. You will partner with cross-functional teams to optimize every stage of the user journey—from the initial domain registration to upgrading to the Pro or Business plan and adopting add-on products
Influence Product Roadmap: Partner closely with Product and Product Growth teams to deeply understand user pain points and form business requirements. You will represent the "voice of the customer" to prioritize solutions and influence the direction of product development for our self-serve offerings
Qualification
Required
5+ years of experience in product marketing, strategy, or product management, specifically within SaaS, Developer Tools, or Internet Infrastructure
3+ years of significant experience in SaaS, ideally marketing a B2B self-serve product to technical users and/or developers
Proven experience partnering with and influencing product teams and/or engineering to represent market requirements and drive feature adoption
Experience partnering with Growth or Sales teams to develop comprehensive go-to-market strategies that drive measurable results
Preferred
Full-funnel experience with a product lens and an eye for technical details (understanding DNS, WAF, and CDN concepts is a massive plus)
Solid experience in content development, full-funnel marketing campaigns, funnel analytics, running a/b tests and reporting on campaign performance
Excellent organization and strong communication skills at all levels of seniority; able to distill complex technical concepts into clear value propositions
Be revenue-driven and revenue-guided in all recommendations. You are comfortable owning metrics like MRR (Monthly Recurring Revenue), ARPU (Average Revenue Per User), and Conversion Rate
Familiarity with the Cloudflare dashboard, specifically the experience of onboarding a domain or configuring page rules
Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
Company
Cloudflare
Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.
1001-5000 employees
H1B Sponsorship
Cloudflare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (115)
2023 (66)
2022 (98)
2021 (83)
2020 (37)
Funding
Current Stage
Public CompanyTotal Funding
$2.08BKey Investors
Franklin TempletonFidelityUnion Square Ventures
2025-06-13Post Ipo Debt· $1.75B
2019-09-12IPO
2019-03-12Series E· $150M
Leadership Team
Matthew Prince
CEO & Co-Founder
Lee Holloway
Co-Founder & Lead Engineer
Recent News
2026-01-20
2026-01-19
FinSMEs
2026-01-19
Company data provided by crunchbase