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Southern Methodist University · 4 days ago

Director of Student Recruitment (HR job title: Assoc Dir Student Recruitment)

Dallas, TX

Full-time

Onsite

Director/Executive

7+ years exp

Southern Methodist University (SMU) is a prestigious institution dedicated to academic excellence and student success. The Director of Student Recruitment is responsible for developing and implementing comprehensive recruitment strategies to meet enrollment goals while fostering relationships with key stakeholders and leading a team to enhance the university's brand and outreach.

E-LearningEducationUniversities

Responsibilities

Develop, implement, and assess undergraduate recruitment plan aligned with the University and School's enrollment goals and strategic priorities. Work closely with the Lyle Director of Marketing on materials and communication flows. Initiate team follow up with prospects/applicants/parents through various communication sources both on and off campus. Use travel modeling and other recruitment

Build and maintain relationships with alumni, high schools, community colleges, and community organizations. Coordinate on-campus recruitment events (school spotlights, early admitted student receptions, daily visit information sessions). Analyze program data and survey information to evaluate and improve programs; provide feedback to team on effectiveness of recruitment activities

Identify, track, and convert prospects through the admission funnel. Provide prospective and admitted students and their families with timely and accurate information regarding academic programs, scholarships, and career opportunities for all engineering majors and programs

Collect, analyze, and interpret enrollment data to monitor progress toward recruitment goals. Develop reports and presentations for various stakeholders

Serve as the primary liaison between the Lyle School and the Central Admission team, and the Lyle School marketing team. Partner with faculty and program directors to showcase research, student projects, and distinctive opportunities to prospective students and families. Collaborate with the Lyle Career Development team to highlight internships, career pathways, and career outcomes

With Admission, work with financial aid office to award any Lyle specific monies in a timely fashion

Supervise recruitment staff and student ambassadors. Manage recruitment budget and resource allocation. Responsible for the training of new employees and responsible for the continuing education for current staff members

Will participate in events outside the normal work day often take place such as recruitment activities and events. These events may be in the evening or on the weekend

Frequent travel may be required both locally, regionally or nationally through recruitment activities and events

Qualification

Student recruitment strategiesData analysisRelationship buildingCRM systemsSTEM experienceInterpersonal skillsVerbal communicationWritten communicationProblem-solvingOrganizational skillsLeadership experience