Yoto · 1 month ago
B2B Marketing & Partnerships Manager, North America
New York, NY
Full-time
Onsite
Mid Level
$90K/yr - $100K/yr
3+ years expYoto is a screen-free interactive audio platform for kids, and they are seeking a strategic B2B Marketing & Partnerships Manager to own and execute their North America B2B marketing strategy. The role involves driving measurable growth and brand leadership across B2B channels, managing partnerships, and developing tailored marketing strategies.
AudioAudiobooksChildrenContentEdTechHardwareInternet RadioMusicPodcast
Responsibilities
Build and manage a centralized B2B partner marketing toolkit to support signage, copy, imagery, and assets
Develop tailored messaging strategies and customer journeys for each partner segment
Track toolkit usage, educate partners, and refine resources based on feedback
Oversee point-of-sale marketing, including displays, printed materials, and gift-with-purchase execution
Identify and activate new strategic partnership opportunities aligned with brand and volume goals
Develop and execute go-to-market plans for new partner types and manage partnership rollouts
Maintain a synchronized B2B campaign calendar and manage paid marketing across trade publications
Implement segmented onboarding, engagement, retention, and win-back programs to drive partner growth
Build scalable partner training programs and deliver accurate monthly/quarterly KPI reporting
Create standardized B2B marketing processes, manage key events and trade shows, and support vendor/administrative operations
Qualification
Required
3-5 years of B2B marketing experience (retail, education, partnerships, or similar channels) ideally at a high-growth brand or startup
Strong project management skills with the ability to juggle multiple workstreams, partners, and stakeholder needs
Excellent written and verbal communication skills—you're a clear, compelling writer and collaborator
Experience developing go-to-market strategies, marketing calendars, and campaign planning
Proficiency with marketing tools, analytics, and data visualization (Google Sheets, BI tools, etc.)
Comfort with ambiguity and a proactive mindset in a growing organization
Preferred
Experience managing partnerships, vendor relationships, or channel programs is a major plus
Deep understanding of—or passion for learning about—the education or retail sectors (bonus)
Benefits
Noncontributory Long Term Disability Insurance
Life Assurance / AD&D insurance
401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions
Generous employee referral bonus scheme
Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto
Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy
Access to 24/7 Employee Assistance Programme (EAP) through Health Advocate
31 PTO days per year, which include 20 vacation days, plus 11 holidays
Your birthday off
1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days
Sabbatical policy offering up to 3 months' of unpaid sabbatical after 4 years of service
Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave
Dependent Care Flexible Spending Account (FSA)
Up to 2 volunteer days per year
A Book Allowance of up to $50 a year to contribute to your professional development
You receive your very own Yoto player and starter pack of cards
Regular company socials and celebrations, including our annual YotoFest
Company
Yoto
Yoto is a screen-free audio platform for kids, fostering imagination and independence through audio storytelling and music.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$58.53MKey Investors
HSBC UKActon CapitalGlobal Founders Capital
2024-10-14Debt Financing· $15M
2024-06-16Series Unknown· $23M
2021-05-11Series A· $17M
Leadership Team
Ben Drury
Co-Founder and CEO
Amy Wallace
Chief Legal Officer
Recent News
Crunchbase News
2025-11-26
Company data provided by crunchbase