Demand Marketing Manager jobs in United States
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Momentive Software · 1 day ago

Demand Marketing Manager

Momentive Software is a company that amplifies the impact of purpose-driven organizations. They are seeking a Demand Marketing Manager to drive demand and deliver top-line growth through integrated marketing programs and collaboration with cross-functional teams.

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Responsibilities

Develop and execute measurable demand creation programs that drive revenue through direct sales team
Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content
Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets
Work closely with content and design teams to create landing pages for campaign CTAs
Work closely with Marketing Operations on mapping marketing database segmentation to personas
Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them
Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking
Analyze tactical campaign performance for continuous improvement
Facilitate a marketing program retrospective following completion of each marketing program
Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action
Become an expert on the company's lead funnel

Qualification

B2B marketing experienceCRM (Salesforce.com)Marketing automation (Hubspot)Audience development experienceProject management skillsInterpersonal skillsCritical thinking skillsCollaborative team player

Required

3 to 5 years of experience in B2B marketing programs
Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems
Experience with creating compelling messages
Ability to understand how strategic objectives translate into market-specific programs
Demonstrated ability to implement with extreme attention to detail
Ability to define and manage projects involving multiple stakeholders
Strong project management skills for managing schedules and deadlines
Familiarity with principles of B2B marketing
Legally eligible to work in the country in which the position is located
Proactive self-starter, intrinsically motivated
Intelligent, with strong critical thinking skills
Ability to think strategically, paired with high attention to detail in execution
Positive, can-do attitude
Ability to prioritize multiple projects simultaneously, naturally high RPM
Strong interpersonal skills a must; values influencing & building relationships
Collaborative team player, yet also comfortable working independently

Preferred

Experience in project management software like Asana is a plus
Audience development experience a plus
Bachelor's degree with emphasis on marketing, business or communications preferred

Benefits

Medical, Dental & Vision Benefits
401(k) Savings Plan with Company Match
Flexible Planned Paid Time Off
Generous Sick Leave
Inclusive & Welcoming Environment
Purpose-Driven Culture
Work-Life Balance
Commitment to Community Involvement
Employer-Paid Parental Leave
Employer-Paid Short-Term Disability
Remote Work Flexibility

Company

Momentive Software

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Momentive Software is the provider of technology and revenue solutions for more than 13,000 associations and nonprofit organizations.

Funding

Current Stage
Late Stage
Total Funding
unknown
2018-04-01Private Equity
2017-04-12Private Equity

Leadership Team

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David Wirta
CEO
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Dustin Radtke
Chief Product and Development Officer (CPDO | CPO | CTO)
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Company data provided by crunchbase