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Los Angeles Times · 1 week ago

Programmatic Ad Operations Specialist (LA Times Studios)

El Segundo, CA

Full-time

Onsite

Mid, Senior Level

$68K/yr - $78K/yr

2+ years exp

Los Angeles Times is a premier studio for innovative storytelling, aiming to reach diverse audiences through impactful content creation. The Programmatic Ad Operations Specialist is responsible for managing programmatic advertising campaigns, ensuring accurate execution and optimization while collaborating with internal and external stakeholders.

AdvertisingEventsFashionLifestyleNewsPrintingPublishingSocial Media

Responsibilities

Meet established turnaround times and service-level agreements (SLAs) for campaign launches, updates, and optimizations (e.g., 24–48 hours), ensuring timely and accurate execution of all operational tasks

Accurately enter campaign details, upload creative assets or ad tags, set targeting parameters (audience, location, device, etc.), and schedule campaigns within programmatic platforms

Conduct thorough pre-launch checks on creatives, targeting, and technical configurations to ensure compliance with specifications and industry standards

Collaborate with supply-side platforms (SSPs) and demand-side platforms (DSPs) to configure a private marketplace (PMP) and programmatic direct deals

Execute hands-on campaign setup, trafficking, bid strategies, pacing adjustments, budget reallocations, and in-platform optimization changes to improve performance against KPIs

Continuously monitor campaign delivery and performance metrics, troubleshoot issues, and make adjustments to optimize performance against key performance indicators (KPIs)

Generate campaign performance reports and provide actionable insights to support sales, marketing, and strategy teams

Partner with internal teams and vendors to resolve creative serving, pixel tracking, or tag implementation issues

Identify and implement workflow efficiencies, automation opportunities, and process documentation to enhance campaign execution and reporting accuracy

Stay current with programmatic technologies, best practices, and platform enhancements to continuously improve operational performance

Work closely with the Programmatic Account Executive to translate strategic recommendations into precise technical changes within DSPs and SSPs

Other duties as assigned

Qualification

Programmatic platformsCampaign performance analysisAd trafficking knowledgeGoogle Ad ManagerGoogle Marketing Platform certificationCollaboration with vendorsAttention to detailOrganizational skills

Required

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field and 2+ years of experience in programmatic ad operations, digital media buying, or campaign trafficking OR 5+ years of experience in programmatic ad operations, digital media buying, or campaign trafficking

Experience with programmatic platforms (Google Ad Manager, DV360, The Trade Desk, or similar)

Strong analytical skills and ability to interpret campaign performance data

Knowledge of ad trafficking, creative specifications, and technical compliance requirements

Attention to detail and strong organizational skills

Ability to manage multiple campaigns simultaneously in a fast-paced environment

Preferred

Experience with ad serving platforms (e.g., Google Campaign Manager 360, Xandr)

Familiarity with data management platforms (DMPs), audience segmentation, and first-party data usage

Google Marketing Platform or Trade Desk certification

Experience collaborating directly with vendors on automated campaign solutions

Knowledge of programmatic automation tools and reporting dashboards

Company

Los Angeles Times

Glassdoor3.4

The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.2 million and 2.1 million on Sunday, more than 32 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.4 million.

Founded in 1881

El Segundo, California, USA

1001-5000 employees