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DEPT® · 1 week ago

Group Director, Client Partner (Paid Search) - Contract

United States

Contract

Remote

Director/Executive

$85/hr - $145/hr

8+ years exp

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands. The Group Director, Client Partner (Paid Search) is responsible for leading the paid search activation strategy, managing teams, and ensuring client satisfaction while driving innovation and business growth.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

Responsibilities

Work on new processes and initiatives that can be put forward within the org to meet group-wide goals

Proactively developing team staffing and growth plans to ensure their org can cover for any employee losses & new business opportunities while maintaining a balance of healthy team utilization

Group Directors oversee paid search activation teams to ensure all accounts successfully surpass goals and that the activation teams provide proactive strategy

Manages Directors, mentoring them into influential leaders who can own and grow their book of business and multi-layer team structure

Ensure all tracks within their org have both a high client retention and employee retention rate, identify core issues, proactively develop plans to mitigate issues from restructuring track staffing models, adjusting account teams, identifying skill gaps and up-leveling their employees, to re-evaluating client needs at an SOW/services level

Actively involved in the pitch process for new business opportunities, owning staffing forecasting, populating the pricing tool, and ensuring healthy coordination with new business and finance to be able to staff, support, and service new business clients profitably

Accountable to Client Partner(s) in delivering tactical plans that ladder up to overall brand strategy and agreed KPIs

Support client partners in managing client relationships as related to paid search strategy, team, and performance

Ensures effective collaboration of paid search strategy and implementation for flawless execution of search campaign strategy and activation towards client overall goals

Manage recruiting & interview process with the recruiting team

Point of escalation for all activation team members within their track- understands when to step in and coach the team on any advanced strategy, optimizations, processes, or next steps to mitigate issues and drive search growth

Works with reps to identify and vet new opportunities, drive the development of channel-specific innovation, thought leadership, best practices & training, and ensure that best practices are implemented regularly

Qualification

Paid Search ExperienceAds/Facebook Ads ManagerTeam ManagementClient Relationship ManagementGrowth StrategyStrategic GuidanceSales Pitch ExperienceMentoring SkillsCommunication Skills

Required

A minimum of 8 years' paid search experience (spanning all core Ads & Facebook products) and a minimum 3 years of experience in a client-facing marketing role

Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles

A deep understanding of Ads/Facebook Ads Manager and be skilled at effectively communicating paid search & social goals, targets, and tactics to clients and can get into the weeds when necessary

The ability to audit an account and present actionable insights to a client

The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)

To hold your own talking growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike

Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements