Atira Hotels · 1 month ago
Regional Director of Sales
Chicago, IL, US
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expAtira Hotels is a hospitality management company focused on operational excellence and owner value. The Regional Director of Sales is responsible for driving revenue performance across a multi-property portfolio of Hilton and Marriott hotels, providing strategic sales direction and partnering with property leadership to grow market share.
Business DevelopmentHospitalityHotel
Responsibilities
Lead and execute regional sales strategy across assigned Hilton and Marriott branded hotels, ensuring consistent performance and brand-compliant sales practices
Deliver revenue goals (Rooms, where applicable total hotel revenue), improve market penetration, and optimize segment/channel mix based on demand patterns and competitive set intelligence
Build and execute regional account plans; identify and win new business; grow production from top accounts; negotiate key contracts; and maintain strategic relationships with major demand generators
Partner with GMs and property sales leaders (DOS/CSM) to develop monthly/quarterly action plans, sales initiatives, and deployment strategies tailored to each hotel’s positioning, seasonality, and business model (full-service vs. limited-service)
Support group strategy, pace management, and need-period selling; align with events/catering teams (where applicable) to drive conversion and maximize total revenue opportunities
Establish KPI dashboards and routines (pace, pickup, production, RFP conversion, account performance, call volume/quality, pipeline health). Conduct structured sales reviews and enforce accountability
Lead input and validation for sales forecasts and annual budgets; ensure assumptions are data-driven and aligned with property goals and market conditions
Manage regional RFP responses and negotiation support; ensure terms protect profitability, reduce displacement risk, and align with brand standards and owner objectives
Ensure property teams follow Hilton and Marriott brand standards, use required systems/tools (e.g., CRM and brand reservation/sales platforms) and execute brand initiatives appropriately
Recruit, train, mentor, and develop sales talent; implement best practices and standardized sales playbooks across the portfolio
Collaborate with Revenue Management, Marketing, Operations, and Ownership/Asset Management to align strategy and remove barriers to growth
Represent the hotels in-market through client visits, industry events, associations, chamber groups, and brand or regional sales programs as needed
Qualification
Required
5–10+ years of hotel sales experience with progressive leadership responsibility
Demonstrated success working within Hilton and/or Marriott brand environments, including brand standards, reporting, and sales systems
Proven ability to drive results in both full-service and limited-service operating models
Strong understanding of segmentation, pricing impacts, displacement, market mix, and distribution/channel dynamics
Track record of leading teams, building accountability, and coaching for measurable improvement
Excellent presentation, negotiation, and relationship-building skills with internal and external stakeholders
Proficiency in hotel CRM and sales platforms, Excel/reporting, and dashboard-driven performance management
Ability to travel regularly within the region to support properties and key accounts
Preferred
multi-property or regional oversight strongly preferred
Company
Atira Hotels
Atira Hotels is a hotel management, investment, and development company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sanjeev Misra
Founder and President
Recent News
2025-11-27
Company data provided by crunchbase