Point · 6 days ago
Senior Manager, Lifecycle Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
$157K/yr - $172K/yr
8+ years expPoint is on a mission to make homeownership more valuable and accessible. The Senior Manager, Lifecycle Marketing will drive conversion and growth across the full customer journey, utilizing data, segmentation, automation, and experimentation to enhance performance and manage multi-channel lifecycle programs.
Financial ServicesFinTechReal EstateReal Estate Investment
Responsibilities
Develop a lifecycle marketing strategy, accelerating Point’s growth by driving higher conversion across every stage of the journey from a lead to a customer
Create and manage targeted, personalized campaigns across email, SMS, Direct Mail, Voice calls, and CRM touchpoints
Build segmentation strategies, trigger-based journeys, and automation flows based on customer behavior, funnel stage/engagement, demographics, and value
Partner with Analytics/Data Science to define and track key lifecycle metrics and inform campaign optimization
Write SQL queries and independently analyze campaign performance to uncover insights, measure ROI, and recommend optimizations
Author creative briefs, draft messaging, and lead cross-functional collaboration to develop, iterate, and test new creative concepts
Partner with Creative/Content teams to ensure messaging accuracy, compliance, and brand consistency
Partner closely with Engineering, Data, and IT to ensure lifecycle marketing platforms like Salesforce Marketing Cloud, MailChimp, and other CRM systems are appropriately configured, integrations are functioning correctly, data flows are accurate, segmentation logic is reliable, and campaign deployment processes are seamless
Evaluate new technologies, manage vendor relationships, maintain best-practice governance, and ensure the lifecycle marketing tech stack is scalable, efficient, and aligned with evolving business needs
Oversee the operational excellence of the lifecycle program, ensuring campaigns are delivered as planned, all technical elements (links, tracking, rendering) function correctly, and deliverability best practices are consistently applied to maximize inbox placement and engagement
Run experiments on new creative, targeting strategies, and optimization of the mail decision to meet business growth goals while managing risk
Oversee complex, multi-workstream projects with strong attention to detail and clear communication across stakeholders
Manage budgets related to direct mail and cross-channel acquisition, ensuring efficient allocation and high ROI
Qualification
Required
8+ years of experience in CRM and lifecycle marketing, with a strong foundation in consumer-facing and financial services environments
Experience building and executing multi-channel lifecycle campaigns across email, SMS, and Direct Mail in fast-paced, growth-oriented organizations
Deep expertise in lifecycle marketing frameworks, including triggered campaigns, segmentation, personalization, and journey orchestration
Strong analytical and data skills, including the ability to interpret results, measure KPIs (LTV, churn, engagement), build reports, and influence strategy
Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud), A/B testing frameworks, and analytics dashboards
SQL proficiency and comfort conducting independent analysis to make data-driven recommendations
Proven ability to manage creative development, testing, and production workflows end-to-end
Strong project management, communication, and collaboration skills, with experience leading cross-functional initiatives and delivering multiple workstreams on tight timelines
Experience in high-consideration consumer products, including consumer lending, subscription-based, or direct-to-consumer businesses with a sales component
Benefits
Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, and a one-time home office reimbursement.
Company
Point
Point is a home equity platform that allows homeowners to convert a portion of their home equity into cash without taking on a loan.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$928.7MKey Investors
Blue OwlAtalaya CapitalWestCap
2025-11-05Debt Financing· $390M
2025-06-05Debt Financing· $248.6M
2024-05-30Debt Financing· $141M
Leadership Team
Eddie Lim
Co-Founder
Eoin Matthews
CBO & Co-founder
Recent News
2025-12-10
2025-12-09
HousingWire.com
2025-11-06
Company data provided by crunchbase