Whatnot · 17 hours ago
Brand Media Manager
Seattle, WA
Full-time
Hybrid
Senior Level
$165K/yr - $195K/yr
6+ years expWhatnot is the largest live shopping platform in North America and Europe, redefining e-commerce by blending community, shopping, and entertainment. As a Brand Media Manager, you will drive brand awareness through strategic media investments and collaborate across various teams to enhance buyer and seller growth while strengthening brand consideration.
CollectiblesE-CommerceInformation TechnologyMarketplaceTrading Platform
Responsibilities
Lead planning, buying, and optimization of all brand media campaigns
Serve as the primary DRI for our brand media agency: manage SOWs, oversee creative-to-media workflows, and drive weekly reporting and performance reviews
Partner with agency teams to develop channel strategies, integration plans, and tactical recommendations aligned to business briefs and audience goals
Deliver clear, executive-ready reporting with insights, recommendations, and forward-looking guidance
Act as the subject matter expert for Whatnot’s brand and products, ensuring paid media strategies ladder up to broader GTM objectives
Partner with Data Science on market based lift measurement, upper funnel attribution, and accounting for any downstream impact on Performance campaigns
Align Creative and Strategy teams to ensure brand content is measurable and drives quantifiable lift
Support all event based marketing (eg. OPE, Seasonal Events) through paid channels and the affiliate program
Establish new processes & playbooks required to optimize internal cross-functional team operations and with external agency partners, and develop best practices
Qualification
Required
6+ years managing and executing strategic & tactical, large-scale advertising campaigns across brand media channels (e.g., Digital, TV, Audio, and OOH)
Hands-on experience with paid media planning, buying, and optimization — agency or in-house — ideally within a high-growth consumer brand
Strong written and verbal communicator who can distill complex work for executives, cross-functional partners, and external agencies
Highly analytical with comfort diving into data, interpreting complex analyses, and translating findings into actionable recommendations
Collaborative, with experience partnering across matrixed marketing teams and influencing without authority
A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building new processes and ways of thinking, and finding creative solutions
Benefits
Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
Parental Leave
16 weeks of paid parental leave + one month gradual return to work
Company
Whatnot
Whatnot is a livestream shopping platform for buying and selling products.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$974.7MKey Investors
CapitalGY Combinator Continuity FundAndreessen Horowitz
2025-10-28Series F· $225M
2025-01-08Series E· $265M
2022-07-21Series D· $260M
Leadership Team
Jeff Chang
Director of Engineering, Head of Growth
Recent News
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2025-12-26
Company data provided by crunchbase