Etsy · 1 week ago
Retention Marketing Manager
Brooklyn, NY
Full-time
Hybrid
Mid, Senior Level
$96K/yr - $124K/yr
5+ years expEtsy is the global marketplace for unique and creative goods, and they are seeking a Retention Marketing Manager to help implement a customer-first engagement strategy. This role involves developing and executing automated lifecycle strategies across key channels to drive buyer retention and contribute to long-term value.
Consumer GoodsE-CommerceInternetRetailSales
Responsibilities
Develop and implement automated and personalized retention marketing strategies using email, SMS, push, and other owned channels
Launch and optimize campaigns aimed at driving repeat engagement and deepening buyer relationships throughout their lifecycle
Leverage customer data and insights to identify high-value segments for personalization and tailor messaging accordingly
Manage end-to-end campaign execution using platforms such as Braze (or similar ESP/CRM tools)
Analyze performance and apply findings to future strategies and experiment
Proven platform expertise to implement end-to-end campaigns with Braze or similar ESP
Stay current with industry trends and best practices in lifecycle and retention marketing marketing, mobile engagement, and digital marketing
Contribute to continuously improving team processes and efficiency by making recommendations and implementing measures that increases team agility
Communicate and coordinate status updates, launch confirmations, ETAs, blockers, and dependencies on a weekly basis
This role requires occasionally working outside of normal business hours such as weekends, late nights, or early mornings depending on campaign launch times and any urgent messages that need to be delivered
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Qualification
Required
5+ years of experience in a Retention Marketing role with a strong track record for complex campaign execution and performance impact
Strong technical expertise in Braze or similar ESP platforms, with hands-on experience building and optimizing campaigns
Experience working closely with data science teams to design and execute experiments, such as A/B/n or multi-armed bandit tests
Strong project management, delivering successful long term campaign execution and ability to work at a fast pace while handling competing priorities
Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
Accountability to deliver high quality work and are proactive to share new insights with peers and leadership
Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape
Natural collaborator who is able to build positive relationships across the company and drive decision-making for cross-functional teams
Understand CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
Understand the basics of data segmentation and attribution, including knowledge of SQL
Experience using HTML to build and personalize marketing communications
Company
Etsy
Etsy is an e-commerce site and a smartphone application for buying and selling handmade and vintage items.
1001-5000 employees
H1B Sponsorship
Etsy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (46)
2023 (32)
2022 (52)
2021 (45)
2020 (39)
Funding
Current Stage
Public CompanyTotal Funding
$747.26MKey Investors
Elliott Management Corp.Index VenturesAccel
2025-06-12Post Ipo Debt· $650M
2024-02-01Post Ipo Equity
2017-05-15Post Ipo Equity
Leadership Team
Josh Silverman
CEO
Zofia Ciechowska
Vice President, People Strategy
Recent News
Business Standard India
2026-01-09
Small Business Trends
2026-01-08
Payments Dive
2026-01-08
Company data provided by crunchbase