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Fanatics · 2 weeks ago

Manager, Online Casino Growth Strategy & Ops

New York, NY

Full-time

Onsite

Entry, Mid Level

$105K/yr - $125K/yr

2+ years exp

Fanatics is building a leading global digital sports platform, and they are seeking a Manager of Online Casino Growth Strategy & Ops. The role involves developing and executing commercial strategies for new customers on Fanatics Casino, optimizing user experiences, and leading promotional strategies to enhance customer engagement and retention.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Own the first 14-day promotional strategy – Develop and execute early life promotional offers that drive conversion, engagement, retention and first time players

Design & optimize user journeys – Map, analyze, and enhance early life customer flows to deliver a seamless and compelling onboarding experience

Amplify key RTBs – Ensure the brand’s strongest selling points are communicated effectively throughout the early life journey

Optimize the sign-up funnel – Identify and remove friction points in the sign-up and verification processes to improve conversion rates

Partner with cross-functional teams (Marketing, Product, CRM, Analytics, and Creative) to deliver cohesive early life campaigns and experiences

Analyze performance data, test new initiatives, and iterate quickly to improve KPIs including conversion rate, week 2 retention, and awareness of key differentiators

Qualification

Commercial strategyGrowth marketingCustomer lifecycle managementAnalytical skillsSQL proficiencyHighly organizedPassion for gamingCommunication

Required

2–4 years of experience in commercial strategy, growth marketing, analytics, consulting or customer lifecycle management (experience in betting, gaming, or e-commerce is a plus)

Proven track record in developing and executing customer facing strategies that drive measurable growth

Strong analytical skills with experience using data to inform decision-making; proficiency in SQL or other analytical tools is a plus

Excellent communication skills with experience presenting insights and strategies to senior leadership

Highly organized, able to prioritize and deliver multiple initiatives simultaneously in a fast-paced environment

Bachelor's degree in Business, Marketing, Analytics, or a related field