Wells Enterprises · 1 month ago
Senior Business Development Manager - Walmart Branded
Bentonville, AR
Full-time
Hybrid
Senior Level
6+ years expWells Enterprises is a company focused on growing its branded business with Walmart. The Senior Business Development Manager will drive sales, build strategic partnerships, and execute growth strategies for the branded portfolio within Walmart.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Account Leadership: Serve as the primary point of contact for Walmart on emerging branded product lines, managing day-to-day business activities and building strong relationships with Walmart merchants and cross-functional teams. Use insight-based analytics to drive business decisions and recommendations
Business Growth: Collaborate with Walmart Team Lead to develop and execute strategies to drive revenue, share, and profitability for our branded portfolio within Walmart
Category & Shopper Insights: Partner with Walmart and Wells internal cross functional team to deliver data-driven insights, category strategies, and shopper solutions that enhance brand performance and category leadership
Joint Business Planning: Lead annual joint business planning with Walmart, ensuring alignment on growth targets, promotional plans, and innovation launches
P&L Ownership: Manage account-level P&L, including forecasting, trade investment, pricing, and promotional effectiveness
Trade Management: Advise on pricing, promotions, and trade spend optimization to maximize ROI, ensure compliance with Walmart’s trade policies, and align investments with category growth objectives in collaboration with Finance and RGM
Cross-Functional Collaboration: Work closely with internal marketing, supply chain, finance, and category teams to deliver seamless execution
Innovation & Activation: Drive successful product launches and activations at Walmart, ensuring on-shelf availability and strong in-store and digital presence
E-commerce Integration: Partnering with Walmart Connect and internal Omni-Shopper teams to maximize omni-channel opportunities, ensuring cohesive in-store and online strategies
Negotiations: Lead customer negotiations on pricing, promotions, and terms of trade to optimize profitability while delivering customer value
Performance Tracking: Monitor KPIs, sales performance, and competitive activity to proactively identify risks and opportunities
Qualification
Required
Bachelor's degree in Business, Marketing, or related field
6 plus years of experience in CPG account management, sales, or business development, with at least 2 to 3 years managing Walmart or other major retail accounts
Deep understanding of Walmart's retail ecosystem, including merchandising, supply chain, and digital commerce
Strong knowledge of CPG industry dynamics, including category management, shopper insights, and brand building. Familiarity with account-level P&L management, trade investment, and promotional planning
Proficiency with data sources and analytics (Retail Link, Scintilla, Nielsen/IRI, POS and e-commerce data). Knowledge of omnichannel retail trends, including brick-and-mortar and Walmart.com
Analytical skills to interpret data, identify trends, and make fact-based recommendations
Negotiation and influencing skills to secure favorable terms and drive win-win outcomes with Walmart
Strategic planning skills to build and execute joint business plans and long-term growth strategies. Presentation and communication skills for persuasive storytelling with Walmart buyers and internal stakeholders
Presentation and communication skills for persuasive storytelling with Walmart buyers and internal stakeholders
Project management skills to coordinate cross-functional initiatives (marketing, supply chain, finance)
Relationship management skills to develop trusted partnerships with Walmart and internal teams
Ability to drive business growth by balancing short-term sales goals with long-term brand equity
Ability to lead cross-functional teams without direct authority to achieve aligned objectives
Adapt quickly to changing retail environments and competitive pressures
Manage complexity, including multiple categories, SKUs, and promotional calendars
Think like both a brand builder and a customer developer, aligning company and retailer objectives
Ability to thrive in a fast-paced, results-driven environment while maintaining attention to detail
Company
Wells Enterprises
Wells Enterprises produces and markets ice creams and frozen treats.
1001-5000 employees
H1B Sponsorship
Wells Enterprises has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2022 (3)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2022-12-07Acquired
Leadership Team
Allison Burke
Human Resources Business Partner II
Brian Ardillo
HR Business Partner II
Recent News
Food Business News
2025-10-10
Company data provided by crunchbase