CJ OLIVE YOUNG USA · 1 week ago
Sr. Marketing Specialist (Omnichannel Promotions)
LA Metro Area
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $110K/yr
6+ years expCJ Olive Young USA is in a high-growth phase as they expand their presence across North America. The Sr. Marketing Specialist (Omnichannel Promotions) will drive promotional strategy and execution across e-commerce and brick-and-mortar stores, managing the promotional calendar and budget while ensuring alignment with global marketing efforts.
Retail
Responsibilities
Lead the development and maintenance of the U.S. promotional calendar, integrating both in-store and e-commerce events to ensure a seamless customer journey
Design and propose promotional mechanics (e.g., percentage-off, gift-with-purchase, threshold-based incentives) that drive key business metrics like conversion, average order value (AOV), and customer retention
Plan and execute exclusive offers, acquisition campaigns, and benefits activation for our membership and loyalty program members across all omnichannel touchpoints (e-commerce, app, and in-store)
Own the promotional budget, forecasting spends, and managing reconciliation for all U.S. offers and activation costs to maximize promotional ROI
Translate global marketing guidelines and promotional directives into regionally appropriate and legally compliant U.S. campaigns
Collaborate with Retail, Merchandising, and Creative teams to ensure accurate setup, testing, and flawless launch of all promotions (e.g., correct pricing in POS systems, accurate website banner display)
Conduct rigorous post-mortem analysis on all promotions, identifying drivers of success and areas for improvement using key metrics such as sales lift, incremental revenue, redemption rates, and impact on margin
Continuously monitor the promotional activity of key beauty and specialty retail competitors to identify trends and inform future strategy
Qualification
Required
Bachelor's degree or equivalent required
6+ years of progressive experience in Marketing, Promotions, or Merchandising, ideally within beauty, CPG, or specialty retail
Demonstrated experience managing marketing campaigns across both e-commerce and physical retail channels (omnichannel expertise is required). Experience managing membership/loyalty programs a plus
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) is required for financial analysis, reporting, and presentations
Strong analytical skills with proficiency in using sales data (POS data, web analytics) to measure program effectiveness and derive actionable insights
Excellent written and verbal communication skills, including experience collaborating with or presenting to global or cross-cultural teams
Preferred
Bilingual in Korean and English preferred
Benefits
401(k) with Company Match
Employee Discount Program
Lifestyle Allowance
Mobile Phone Plan Reimbursement
Comprehensive Health/Dental/Vision/Life Insurance
Paid Time Off
Flexible Work Hours
Wellness Days
Creative Leave
Monthly Team Building Budget
Company
CJ OLIVE YOUNG USA
Established in 1999, CJ OLIVE YOUNG is South Korea's leading beauty and health retailer.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase