Bel · 2 days ago
Vice President, Sales Strategy and Capabilities
Chicago, IL
Full-time
Hybrid
Director/Executive
$235K/yr - $245K/yr
15+ years expBel is a growing global company known for its iconic brands, and they are seeking a Vice President of Sales Strategy and Capabilities. This role is responsible for leading the commercial strategy for the Bel US Cheese organization, ensuring effective sales strategies are developed and executed across various channels to drive revenue growth and align with business objectives.
Food and BeverageManufacturing
Responsibilities
Leads the development, management, and execution of sales strategies—including assortment, pricing, promotional activity, display, and visibility—while creating and owning strategic channel and customer management frameworks that align with organizational objectives and maximize growth
Drives category development initiatives to position Bel Brands as a category expert with our customers, supporting mutual growth for our business and retail partners
Represent sales in the innovation / Co-Dev process to ensure planned innovation meets customer timing, pricing, and channel requirements
Responsible for advancing key sales strategic projects (e.g. visibility, channel development, customer segmentation, sales transformation, etc.)
Partners cross-functionally with Sales, Finance, and the Chief Commercial Officer to advance the commercial process by developing and implementing robust Revenue Growth Management (RGM) strategies. This includes:
Designing and executing effective pricing strategies to maximize profitability and competitiveness across channels
Establishing and refining trade strategies that set clear guardrails for trade spend, drive disciplined investment, and deliver higher ROI
Analyzing promotional programs to enhance efficiency, optimize spend, and improve incremental sales performance
Developing assortment strategies that balance customer needs with margin objectives, ensuring the optimal mix of products and pack sizes by channel and customer
Leveraging data and analytics to identify revenue growth opportunities, model potential outcomes, and make actionable recommendations
Monitoring RGM metrics and KPIs to track the impact of initiatives and inform ongoing strategy adjustments
Lead channel performance and business performance analysis, insight generation, and action development
Leads the development and execution of tools and processes for category management, analytic reporting, trade utilization, and trade management
Joint ownership of the sales forecast in close partnership with the field sales teams, ensuring that forecasts are not only informed by market insights and real-time customer feedback, but also reflect both strategic objectives and frontline realities. Active collaboration with Supply Chain, Finance, Marketing, and field sales leaders—to drive rigorous forecast accuracy, anticipate demand shifts, and proactively address gaps or opportunities
Represent customer/field sales in providing critical customer perspective to the marketing and internal teams in support of development and implementation of marketing plans and strategic initiatives
Develops and delivers selling stories that translate the brand’s strategies, plans and initiatives into winning propositions for our retailer partners
Supports field sales team with insight-based selling tools anchored on category and consumer data that are consistent with the commercial priorities
This role is a critical connector between commercial strategy and operational execution, providing short term business performance, proactively identifying risks and opportunities, and continuously drive gap closing process ensuring the organization is well-positioned to achieve its short- and long-term growth targets
Lead for sales for annual integrated business planning deliverables such as key lessons learned, strategic plan development, annual budget setting, in-year budget gapping sessions, etc
Analyze, manage and report expenditures of the sales department to conform to budgetary requirements to include food shows, 3rd party contracts, broker commissions, sales meetings, etc
Qualification
Required
Bachelor's degree and/or equivalent experience
15+ years of experience in food or CPG industry in a category sales planning and/or customer-facing field leadership with demonstrated sustained success and exceptional knowledge of U.S. retail and foodservice channels
Strong Category Leadership experience both in tool management and insight-based storytelling
Trade Strategy development and management experience
Visionary & Strategic Leadership: A strong, visionary leader that can develop, inspire, and motivate others
A transformational leader who exhibits and models a strong sense of ownership and accountability throughout the entire sales process (origination, follow-through, and delivery)
A solid background of creating and executing growth strategies across all critical commercial levers that have delivered profitable volume and share growth
People Leadership & Development: A motivated leader committed to the development and growth of the team, function, and self, with strong leadership and coaching skills and a proven ability to build, manage, and inspire a high-performing organization
An energetic team leader, able to challenge the status quo, ask the right questions, empower the sales team, with clear expectations and solid articulation of strategies and action plans
Analytical & Commercial Acumen: Strong analytical skills to identify challenges and/or opportunities; Utilize data to act
Adaptability & Resilience: Demonstrates resilience and effectiveness in navigating complexity and ambiguity, thriving in a fast-paced environment that combines high levels of support and challenge
Demonstrates agility and can adjust plans as needed, driving the organization to pivot and implement changes in a timely manner when required
Continuous Improvement: Demonstrates a continuous improvement mindset with a proven ability to critically assess processes, strategies, and team performance, implementing transformational changes that drive achievement of organizational goals
Partnership & Collaboration: A solid cross-functional partner who will build outstanding partnerships internally with Marketing, Finance, Supply Chain, Customer Service, Demand Planning, PMO & Human Resources
Communication: Excellent communication skills with the ability to adapt to a variety of audiences to drive desired results, while leading through ambiguity by creating clear objectives and vision
Must be able to work in standard office conditions in a hybrid office environment
Must be able to travel via airplane within the U.S. and Internationally
30% travel required throughout the year
Preferred
MBA preferred
Benefits
Bonus Opportunity: 30%
PTO and Medical, Dental and Vision Benefits from Day 1
401k Match
Company
Bel
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1946-12-11IPO
Leadership Team
Jaime Lewis
Chief Financial Officer, Bel USA
Michael Paul
Chief Customer Officer
Recent News
Precedence Research
2025-11-20
Company data provided by crunchbase