Backcountry · 4 days ago
Senior Marketing Associate, Retention
Cottonwood Heights, UT
Full-time
Hybrid
Mid, Senior Level
4+ years expBackcountry is dedicated to connecting people with their passions through a wide range of premium outdoor products. They are seeking a Senior Marketing Associate, Retention to execute marketing programs, manage campaigns, and analyze performance data to enhance customer engagement and lifetime value.
E-CommerceOutdoorsRetailSporting GoodsSports
Hiring Manager
Meghan Brady
Responsibilities
Execute retention marketing programs across Email and SMS. You’ll identify ways to increase engagement and grow customer lifetime value
Manage campaigns from idea to launch, including calendar planning, creative briefing, audience segmentation, building emails, QA, and measuring performance
Work closely with Ecommerce, Creative, Analytics, Product, and Brand Marketing teams to ensure cohesive, effective campaigns
Dive into performance data to uncover opportunities and insights. You’ll continuously refine campaigns through testing, personalization, and optimization, always looking for new ways to improve performance
Adopt emerging AI tools to accelerate workflow, support experimentation and rapid learning, and unlock new capabilities
This overview isn’t exhaustive. We’re always evolving, and your responsibilities will too. You’ll have plenty of opportunities to take initiative, grow your role, and explore new ideas
Qualification
Required
4+ years of experience in retention, lifecycle, or email marketing roles, ideally in an e-commerce setting
Experience in hands on executing email marketing campaigns using ESPs
Strong organizational skills with meticulous attention to detail
Strong analytical skills. You can comfortably interpret data, run tests, and make data-driven marketing decisions
A collaborative attitude. You build positive relationships and communicate effectively across teams, and are excited to share and scale new AI-driven approaches
Benefits
Paid time off policies
401(k)/RRSP match
Medical/dental/vision and a variety of supplemental policies
Employee discounts at our portfolio companies
Company
Backcountry
Backcountry is an outdoor retail company that provides products and services for a wide range of recreational activities. It is a sub-organization of Qurate Retail.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$112M2024-09-18Debt Financing· $112M
2024-09-09Acquired
2007-05-07Undisclosed
Leadership Team
Melanie Cox
Chief Executive Officer and Board Member
Judd Tirnauer
Executive Vice President & Chief Financial Officer
Recent News
2025-10-09
Company data provided by crunchbase