Daxko · 1 day ago
Demand Marketing Manager II
Birmingham, AL
Full-time
Hybrid
Mid Level
$78K/yr - $100K/yr
3+ years expDaxko powers wellness to improve lives, focusing on helping health & wellness facilities operate efficiently. The Demand Marketing Manager II will own the performance of core demand generation channels and build strategic plans to fuel pipeline growth, collaborating with various teams to deliver high-performing campaigns.
ComputerFitnessSoftware
Responsibilities
Develop and launch quarterly demand generation plans across email, paid media, SEO, social, and events
Fully own the performance of one or more marketing channels, optimizing for pipeline contribution and ROAS
Manage freelancers or vendors supporting campaign execution to ensure quality and on-time delivery
Lead A/B testing and conversion optimization for ads, landing pages, and lead magnets
Partner closely with sales and lifecycle marketing to align on campaign goals, lead quality, and follow-up expectations
Analyze pipeline-level metrics—such as MQL-to-Opp conversion, ROAS, and landing page CVR—and provide data-driven insights and recommendations
Collaborate across operations, content, product marketing, and web to execute cohesive, integrated campaigns
Leverage AI tools for budget modeling, bid automation, creative testing, and performance insights
Travel up to 10% as needed
Manage and authorize expenditures within approved budgets and project allocations
Qualification
Required
Strong expertise and measurable success in at least one demand generation channel (paid media, SEO, email, or events)
Excellent analytical and problem-solving skills with the ability to interpret pipeline-level performance metrics
Effective collaboration skills, especially with sales, lifecycle marketing, and vendor partners
Experience managing budgets, pacing, and external vendors
Exceptional written and verbal communication abilities
Ability to lead multiple concurrent initiatives in a fast-paced environment
Proficiency in Microsoft Office Suite or related tools
Bachelor's degree in Marketing
3–5 years of experience in B2B marketing
At least 2 years in a demand generation–focused role
Preferred
Bachelor's degree in communication, business, or a related field
5+ years of B2B SaaS marketing experience
Hands-on experience building integrated demand generation campaigns with demonstrated pipeline impact
Experience in the fitness industry
Benefits
Flexible paid time off
Affordable health, dental, and vision insurance options
Monthly fitness reimbursement
401(k) matching
New-Parent Paid Leave
Casual work environments
Remote work
Company
Daxko
Daxko is a technology company that empowers the fitness and wellness industry with innovative software solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$8.25MKey Investors
Frontier Growth
2021-10-19Private Equity
2016-09-06Acquired
2014-02-24Private Equity
Leadership Team
Jeff VanDixhorn
Chief Executive Officer
Wesley Gillette
Chief Product Officer
Recent News
Company data provided by crunchbase