BISSELL Homecare, Inc. · 5 days ago
Global Head of Demand Generation
Chicago, IL
Full-time
Hybrid
Director/Executive
15+ years expBISSELL Homecare, Inc. is seeking a visionary Global Head of Demand Generation to lead their paid, owned, and earned media strategies across all channels and markets. This role involves defining the global demand generation vision, collaborating with various teams, and ensuring effective execution of media strategies to drive brand growth and engagement.
Manufacturing
Responsibilities
Define and own the global demand generation vision and roadmap, aligning with corporate growth strategies and regional GTM priorities
Partner with the Head of Comms Strategy & Planning to translate business objectives into integrated media strategies that balance brand building and performance delivery
Serve as the senior authority on paid, owned, and earned media, ensuring best-in-class execution across all channels
Partner with Regional/Country and Product GMs to adapt strategies to local dynamics while maintaining global consistency
Lead and inspire a global community of regional media professionals, ensuring they are 100% focused on driving local growth
Oversee all major global agency partnerships, ensuring accountability, innovation, and operational efficiency
Direct investments across brand media, retail media, PR, social, influencer, and emerging channels, ensuring measurable ROI
Establish standards, playbooks, and benchmarks to elevate performance across regions
Work in close partnership with Sales, Product Marketing, the broader Integrated Marketing, and Customer Experience organizations to ensure media strategies align with customer insights and commercial priorities
Collaborate with Analytics & Insights teams to set a data-driven foundation for investment decisions, campaign optimization, and business impact measurement
Anticipate and act on consumer, technology, and industry trends, ensuring the brand remains ahead of the curve
Inspire, mentor, and elevate regional teams, fostering a culture of bold creativity, accountability, and continuous improvement
Act as a global thought leader—both internally and externally—on demand generation, media innovation, and consumer engagement
Champion integration across brand, retail, performance, and reputation marketing, ensuring cohesive storytelling and maximum commercial impact
Qualification
Required
15+ years of progressive leadership experience in media, demand generation, or growth marketing, with global remit
Track record of delivering measurable business impact through integrated, cross-channel media strategies
Experience managing large budgets, global agency ecosystems, and high-performing teams
Deep understanding of retail media, performance marketing, brand building, PR, and influencer ecosystems
Adept at balancing art and science—creatively building brand equity while ruthlessly optimizing performance
Strong executive presence, with the ability to influence across C-suite, global GMs, and cross-functional leaders
Passion for staying ahead of consumer, technology, and cultural trends—with the courage to innovate
Company
BISSELL Homecare, Inc.
We may be a company full of neat freaks. And that’s fine with us.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Adam Madigan
President and Chief Operating Officer
Recent News
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