Alloy · 1 month ago
Martech & CDP Implementation Specialist
Atlanta, GA
Full-time
Onsite
Senior Level
6+ years expAlloy is a marketing and transformation partner known for its creative solutions across various regions. They are seeking a highly technical Martech & CDP Implementation Specialist to manage the configuration and troubleshooting of multiple martech platforms, ensuring effective data flows and integrations for client success.
Content MarketingDigital MarketingEmail MarketingGraphic DesignMarketing AutomationMessagingMobile AppsUX DesignWeb DesignWeb Development
Responsibilities
Serve as the primary implementer for CDP work across client accounts
Configure CDP platforms (Segment, mParticle, RudderStack, etc.) including sources, destinations, transformations, and identity settings
Work within the Martech team to build and maintain tracking plans, schemas and naming conventions based on provided requirements
Perform payload debugging, data QA, and issue resolution to ensure reliable data flows
Connect CDPs to downstream marketing platforms (Customer.io, Iterable, HubSpot, ActiveCampaign, SFMC, etc.)
Implement field mappings, event triggers, subscription management, and profile enrichment
Troubleshoot data syncs, inconsistent fields, or missing events across systems
Ensure clean, consistent event data flows into analytics stacks (BigQuery, GA4, Snowflake, Looker)
Support schema alignment and debugging of discrepancies across systems
Build repeatable QA processes and monitoring frameworks for ongoing data reliability
Work closely with account managers and the VP, Martech to understand client requirements and translate them into actionable implementation tasks
Document configurations, data flows, and tracking plans in client-friendly formats
Participate in client calls as the technical expert when needed (not the primary strategist)
Provide post-launch support, optimization, and iterative improvements
Qualification
Required
6+ years of hands-on experience in Martech, Marketing Ops, CDP implementation, or Growth Engineering — agency experience is a strong plus
Deep practical experience configuring at least one CDP (Segment preferred)
Comfortable debugging JS SDK implementations, API payloads, webhook behavior, and identity stitching
Strong understanding of event design, marketing data models, and customer lifecycle data
Experience integrating CDPs with marketing automation platforms and CRMs
Ability to manage multiple client implementations with high attention to detail
Excellent communication skills, especially when explaining technical details to non-technical teammates
Preferred
SQL proficiency and familiarity with ETL/Reverse ETL tools
Company
Alloy
The precision storytelling and experience agency for imaginative tech brands
51-200 employees
H1B Sponsorship
Alloy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
2020 (3)
Funding
Current Stage
Growth StageLeadership Team
Raj Choudhury
Chief Executive Officer
Amanda Lucey
Partner | Chief Marketing & Communications Officer
Recent News
Company data provided by crunchbase