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Customer.io · 1 month ago

Demand Generation Manager, Events

United States

Full-time

Remote

Mid Level

$110K/yr - $110K/yr

3+ years exp

Customer.io is a platform that helps companies communicate effectively through automated messaging. They are seeking a Demand Generation Manager, Events to plan and coordinate various events, ensuring they align with marketing goals and foster meaningful engagement with attendees.

Digital MediaProduct SearchSaaSSoftware

Comp. & Benefits

Responsibilities

Support the planning and coordination of Customer.io’s global events calendar — from virtual sessions and webinars to field events and industry conferences

Partner with the Senior Demand Gen Manager and broader marketing team to define goals, audiences, formats, and success metrics

Help evaluate sponsorships, speaking slots, event formats, and new opportunities that align with our demand goals

Work closely with cross-functional partners to ensure every event feels cohesive and aligned with our campaigns and messaging

Manage the day-to-day logistics that make events successful: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground or virtual support

Partner with Content, Design, Product Marketing, and Sales to develop compelling event assets and presentations

Oversee registration flows, pre-event communication, and the attendee experience — from first touch to follow-up

Step in wherever needed to keep events running smoothly, calmly, and on-brand

Execute multi-channel promotional plans across email, social, paid, and partner channels

Build and optimize landing pages, forms, and registration workflows

Collaborate with RevOps and Lifecycle teams to ensure lead capture, routing, and follow-up happen correctly and quickly

Manage attendee communication throughout the event lifecycle

Track event performance — registrations, attendance, engagement, and pipeline impact

Share insights and recommendations to help us continually improve ROI and attendee experience

Maintain documentation, templates, and repeatable workflows that make running events smoother and more scalable

Partner with RevOps to ensure clean attribution and accurate reporting across systems

Qualification

Event marketingMarketing automation toolsProject managementB2B SaaS experienceWebinar platformsLead capture understandingData-driven decision makingCollaboration skillsCommunication skills