Straight Up Growth · 1 month ago
Senior Brand Strategist
United States
Full-time
Remote
Mid, Senior Level
3+ years expStraight Up Growth is one of the fastest-growing Amazon agencies in the space, helping brands unlock meaningful, long-term growth through data-driven strategy and advertising execution. The Senior Brand Strategist will shape client growth strategies, elevate marketplace performance, and support operational excellence while working with both Amazon and Walmart to drive brand success.
AdvertisingContentMarketingPhotography
Responsibilities
Serve as the primary point of contact and strategic advisor for 10–15 brand clients, building trusted partnerships rooted in transparency, insight, and proactive guidance
Develop holistic, action-oriented Amazon & Walmart growth strategies tailored to client goals across content, PDP optimization, search, advertising, supply chain considerations, and marketplace dynamics
Bring a strong POV on 1P vs 3P, channel profitability, customer acquisition, and competitive positioning across retailers
Collaborate closely with our Advertising, Content, and Operations teams to execute integrated strategies that improve visibility, conversion, and profitability
Use data from multiple sources (Ads Console, Seller Central, Vendor Central, Walmart Seller Center, Walmart Luminate, SQP, Brand Analytics, etc.) to diagnose issues and surface opportunities
Identify weaknesses in PDP content, brand presence, search performance, or operational setup—and create clear, actionable recommendations
Work with the SUG Advertising team to ensure campaigns align with brand goals, budget efficiency, and full-funnel strategy
Monitor KPIs, analyze trends, and communicate results and optimizations in a clear, digestible way for clients
Partner on forecasting, growth projections, and incremental sales opportunities
Provide ongoing education to clients on Amazon and Walmart best practices—content, SEO, advertising, measurement, inventory strategy, trends, and evolving platform requirements
Own a realistic upsell quota by identifying smart, high-value opportunities (DSP, creative upgrades, expanded catalog, cross-retailer expansion, etc.)
Support client QBRs, reporting narratives, and strategic roadmapping to promote client retention
Mentor junior team members to strengthen their Amazon and Walmart knowledge, strategic thinking, and client communication skills
Contribute to SOPs, playbooks, and scalable processes that help SUG continue growing efficiently and sustainably
Qualification
Required
3–5+ years of hands-on experience working with BOTH Amazon and Walmart, preferably with medium-to-large enterprise brands
Deep understanding and proven experience of Amazon Seller Central, Vendor Central, Ads Console, and Walmart Seller Center & Supplier Center
Strong knowledge of PDP optimization, content scoring, SEO, keyword strategy, ranking strategy and conversion drivers on both retailers
Experience navigating 1P and 3P environments, including item setup, variation builds, compliance, buy box considerations, and catalog health
Familiarity with Walmart's ecosystem (Walmart Connect, Luminate, content quality guidelines, taxonomy, search requirements)
Experience managing significant Amazon ad spend (ideally $3M+ annually)
Strong understanding of Sponsored Products, Sponsored Brands, Sponsored Display; exposure to DSP and AMC is a plus
2–5 years of client management or in-house stakeholder leadership
Proven ability to simplify complex data into clear, compelling insights
Confidence managing executive-level conversations with brand teams
Demonstrated record of upselling, growing accounts, and building long-term partnerships
High commercial IQ—understanding how content, ads, pricing, profit, operations, and ranking all interconnect
Experience with forecasting, budgeting, and performance modeling
Strong project management skills; able to prioritize and move multiple workstreams forward
Self-driven, accountable, and comfortable operating in a fully remote environment
Passion for learning—Amazon and Walmart evolve constantly, and so do we
Strong bias for action; proactive problem-solver who thrives in fast-growth environments
Benefits
Comprehensive health insurance
Unlimited PTO
Performance-based bonuses
A remote-first culture built on trust, autonomy, and collaboration
Company
Straight Up Growth
Straight Up Growth is an advertising agency for growing brands on amazon.
11-50 employees
H1B Sponsorship
Straight Up Growth has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Early StageLeadership Team
Evan J.
CEO and Co-Founder
Daniel Tejada 🚀
Chief Learning Officer | Co-Founder
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