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Point · 1 week ago

Senior Growth Marketing Manager (Direct Mail & Digital - B2C)

United States

Full-time

Remote

Senior Level

$157K/yr - $172K/yr

7+ years exp

Point is a company dedicated to making homeownership more valuable and accessible. They are seeking a Senior Growth Marketing Manager to lead their direct-to-consumer direct mail program, manage marketing spend, and drive customer acquisition through data-driven insights and cross-functional collaboration.

Financial ServicesFinTechReal EstateReal Estate Investment

Growth Opportunities

Responsibilities

Own and scale Point’s highest volume marketing channel: direct to consumer direct mail prescreen program

Independently analyze campaign performance across direct mail and digital channels to uncover insights, measure ROI, and recommend optimizations

Author creative briefs and lead cross-functional collaboration to develop, iterate, and test new creative concepts across mail and digital channels

Coordinate with Data Science, Creative/Content, and Marketing Analytics teams to ensure alignment across targeting, creative, and performance measurement

Run experiments on new creative, targeting strategies, and optimization of the mail decision to meet business growth goals while managing risk

Oversee complex, multi-workstream projects with strong attention to detail and clear communication across stakeholders

Manage budgets related to direct mail and cross-channel acquisition, ensuring efficient allocation and high ROI

Qualification

Direct Mail StrategyPerformance AnalyticsCreative DevelopmentProject ManagementSQL QueriesMulti-Channel StrategiesCommunication SkillsCollaboration SkillsAttention to Detail

Required

7+ years of experience in growth or performance marketing

3+ years managing prescreen direct mail programs at scale (3M+ mail pieces/month)

Hands-on ability to write SQL queries and conduct independent performance analysis to make data-driven recommendations

Experience authoring creative briefs and managing creative development, testing, and production workflows

Proven ability to partner effectively across technical and creative teams

Skilled at orchestrating multi-channel acquisition strategies, including direct mail, digital, email, and retargeting

Strong project management and communication skills with exceptional attention to detail

Bachelor's degree required

Preferred

Experience in consumer lending or financial services is strongly preferred

Advanced degree a plus

Benefits

Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).

Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.

Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.

Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.

Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.

Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.

Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, and a one-time home office reimbursement.