SBH Fashion · 1 week ago
Social Media & Influencer Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$80K/yr - $80K/yr
4+ years expSBH Fashion is a multi-brand beauty company with a growing portfolio seeking a Social Media & Influencer Manager. This role is responsible for leading the strategy and execution of the company's social media presence, building brand awareness, and driving community engagement through compelling storytelling.
FashionLifestyle
Hiring Manager
Leah Halpern
Responsibilities
Lead the overall social and influencer strategy across all platforms, including content planning, positioning, and execution in support of brand and business goals. Partner with the Digital Designer to translate strategy into high-quality branded feed assets and visual storytelling
Own paid and organic influencer programs with a focus on micro-influencers, creators, and long-term brand advocates, including sourcing, relationship management, contracting, and campaign execution
Plan and execute social and influencer campaigns aligned to brand initiatives, product launches, seasonal moments, and key cultural opportunities
Lead content development across social channels, including writing on-brand copy, sourcing UGC, and managing influencer-created content from brief through delivery
Occasionally create and capture social content as needed, including short-form video, stories, and lightweight UGC-style assets, with comfort shooting and editing content in fast-turn, social-first environments
Develop and maintain social and influencer calendars to ensure alignment across campaigns, launches, and ongoing storytelling
Drive community engagement and audience growth through creator relationships, ongoing interaction, and meaningful social storytelling
Monitor social and influencer KPIs, analytics, and audience sentiment; share insights and continuously optimize strategy and execution
Support and manage social-first experiential moments, including influencer events, virtual activations, and in-person brand experiences
Stay current on social platforms, influencer trends, emerging tools, and competitor activity, proactively applying insights to strategy
Qualification
Required
4 – 6 years of experience in social media, influencer marketing, or brand marketing, preferably within beauty, personal care, or consumer packaged goods
Proven experience leading organic social and influencer programs, including content strategy, creator partnerships, and campaign execution
Strong understanding of social performance metrics and analytics, with hands-on experience using tools such as Meta Ads Manager, Google Analytics, Sprout Social, Klaviyo, or equivalent platforms
Excellent written and verbal communication skills, with the ability to write on-brand copy and present creative and performance insights clearly
Highly organized, detail-oriented, and able to manage multiple campaigns, creators, and timelines in a fast-paced environment
Collaborative mindset with experience partnering cross-functionally with designers, copywriters, marketing, and production teams
Company
SBH Fashion
SBH Fashion is a staffing and recruiting company providing fashion staffing services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase