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Apogee Architectural Metals · 1 day ago

Vice President, Product Management & Marketing

Minneapolis, MN

Full-time

Hybrid

Director/Executive

$190K/yr - $230K/yr

15+ years exp

Apogee Architectural Metals is a segment of Apogee specializing in aluminum framing and related systems. The Vice President of Product Management and Marketing will own the product portfolio and lead strategy, lifecycle management, and marketing efforts to drive growth and profitability.

Building Material

Responsibilities

Customer-Centric Solutions: Focus on creating solutions that address specific market needs and leverage the full product portfolio

Product Management: Continue to focus on the development and success of specific products within an intentional product portfolio, utilizing strong market intelligence and innovative roadmaps

Branding & Digital: Leverage digital channels to build our brands and drive customer loyalty

Cross-Functional Collaboration: Foster collaboration between marketing, sales, R&D, and supply chain teams to ensure a cohesive strategy and execution

Build a 3-year portfolio strategy and annual roadmap tied to revenue and margin goals

Make lifecycle calls (introductions, enhancements, SKU rationalization, exits) and run stage-gate with Engineering, Operations, and Quality

Own product P&L accountability, including pricing strategy, cost management, forecasting, and margin optimization to drive sustained financial performance

Set segmentation, ICPs, positioning, and channel strategy; own the annual marketing plan and budget

Run thought leadership and spec-in efforts (AIA CEUs, case studies) and oversee digital (site, SEO, BIM/CAD libraries, lead capture)

Manage events and agencies with clear ROI targets; ensure brand and product naming create portfolio clarity

Set value-based list and net pricing, partner with Sales and Finance on price realization and mix

Support CPQ rules and guardrails; track quote quality and win rate

Lead cross-functional launches with positioning, targets, training, timeline, and metrics

Ensure technical collateral and submittals are current; deliver sales playbooks, calculators, configurators, and competitive briefs

Translate customer insights, product usage data, and market trends into demand signals for SIOP; ensure product forecasts are grounded in customer behavior and market intelligence

Analyze product-level metrics within CRM and other data tools, including product adoption, usage patterns, customer segmentation, and lifecycle behavior; adjust product and marketing strategies based on findings

Partner with IT to enhance product data systems and tools (PLM, CPQ, BIM, spec/selection platforms), ensuring they support product configuration, selection accuracy, digital experience, and data-enabled product decisions

Lead EPD/HPD strategy and embodied-carbon positioning where it drives specification

Ensure claims and content meet regulatory and company standards

Build talent, succession, and a disciplined operating cadence

Establish and maintain sustainable processes for management of the product portfolio

Qualification

Product ManagementStrategic MarketingP&L OwnershipPortfolio StrategyValue-Based PricingCross-Functional CollaborationAnalytical SkillsCustomer-Centric MindsetDigital Tools ExperienceLeadership Skills

Required

Bachelor's degree in related field required

15+ years of progressive experience in product management and strategic marketing, with demonstrated P&L ownership

Experience in portfolio strategy, lifecycle management, and value-based pricing

Strong leadership capabilities with a track record of developing talent, building teams, and driving accountability

Proven ability to set strategic direction and align cross-functional teams around clear priorities and execution

Customer-centric mindset with strong product intuition supported by data and market insight

Experience with digital tools, branding, and product-related digital enablement

Strong analytical, critical thinking, and problem-solving skills

Approximately 25% travel in the US and Canada to support site engagement, customer interaction, and market-facing activities

Hybrid schedule with an expectation of being in the office a minimum of three days per week, and flexibility for occasional early or extended hours based on business priorities

Prolonged computer work and frequent plant and jobsite visits

Ability to lift up to 25 lbs. occasionally for samples or event materials

Valid driver's license